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The article presents the developing technologies locative media and location based services, this is the brave new world we can expect. If the potential of a new technology can be measured by the amount of money that is being thrown at it, then locative media is very exciting indeed. The $100m iFund was launched to invest in companies that develop location-based services for the GPS-enhanced iPhone 2. Dev Khare from venture-capital firm Venlock says that locative media projects of all kinds are now attracting interest from commercial backers. GPS and other location technologies are becoming ubiquitous. As a result, people can use their location to power all sorts of applications such as navigation, local search, social networking and so on. Location really makes these applications come alive. We haven´t seen the peak in interest in locative media yet Asia is just at the beginning of the curve, the US and EU are a bit further ahead but it is still early days.