DocumentCode
86503
Title
Back from the brink
Author
Davies, Sean
Volume
8
Issue
9
fYear
2013
fDate
Oct-13
Firstpage
50
Lastpage
53
Abstract
Two major motorcycle brands came close to collapsing under financial pressure, but Triumph, through innovation, and KTM, through focusing on core competencies, have been resurrected.
Keywords
innovation management; motorcycles; KTM; Triumph motorcycle; innovation management; motorcycle brands;
fLanguage
English
Journal_Title
Engineering & Technology
Publisher
iet
ISSN
1750-9637
Type
jour
Filename
6657862
Link To Document