Title :
Beware the lure of software slogans
Author_Institution :
IBM Consulting Group, Mt. Pleasant, NY, USA
fDate :
5/1/1996 12:00:00 AM
Abstract :
The author considers the advantages and disadvantages of software slogans. He explains how slogans can help sell new ideas, but unfortunately can also be dangerous. Too often developers turn slogans into a fundamental software engineering principle, which then becomes a commandment
Keywords :
DP industry; marketing; software engineering; marketing; slogan advantages; slogan disadvantages; software engineering principle; software industry; software selling; software slogans; Chaos; Elevators; Hair; Humans; Process planning; Shape; Software tools; Switches; TV; Time measurement;
Journal_Title :
Software, IEEE
