DocumentCode
882719
Title
Is it too late for Apple Computer? [Binary critic]
Author
Lewis, Ted
Volume
29
Issue
5
fYear
1996
fDate
5/1/1996 12:00:00 AM
Firstpage
8
Abstract
This month brought a rash of new product announcements from Apple Computer. But we have a problem here: According to the press, Apple Computer is about gone-wiped outby the Wintel fruit fly. Or is it? The following interview with longtime veteran of the PC software industry Doug Rosenberg, CEO of Iconix Software Engineering, suggests that if Apple has the willpower, there is a way to rejuvenate the company and save the computer industry from the clutches of Wintel.
Keywords
Application software; Information systems; Marketing and sales; Operating systems; Personal communication networks;
fLanguage
English
Journal_Title
Computer
Publisher
ieee
ISSN
0018-9162
Type
jour
DOI
10.1109/MC.1996.493395
Filename
493395
Link To Document