Title :
Selling PC Software: A Once-Irresistible Opportunity
Abstract :
How-and why-does an ex-geologist and semiconductor executive leave the corporate world and instead make a leap into microcomputer software sales? This memoir tells the story of a risk-taker who saw an unparalleled opportunity and took it
Keywords :
DP industry; computer purchase; computer software; PC software selling; corporate world; microcomputer software sales; Autobiographies; Educational institutions; Geology; Marketing and sales; Microcomputers; National electric code; Operating systems; Printers; Text processing; Typesetting; Apple II; Black Market; Corporate Sales; Dealers; IBM; Lotus 1-2-3; Retail; S-100; Visicalc/Spreadsheets; Word Processing;
Journal_Title :
Annals of the History of Computing, IEEE
DOI :
10.1109/MAHC.2006.72
