Title :
How We Process Words: The Marketing of WP Software
Author_Institution :
Amy D. Wohl´´s Opinions
Abstract :
This personal note focuses on the market for PC word processing software and how it established a pattern of a popular product dominating the market until overtaken and pushed aside by its successor
Keywords :
DP industry; marketing; word processing; PC word processing software marketing; Business; Calendars; Collaboration; Computer displays; IEEE news; Laboratories; Office automation; Operating systems; Personal communication networks; Text processing; Microsoft Word; PC software; WP; WordPerfect; WordStar; word processing;
Journal_Title :
Annals of the History of Computing, IEEE
DOI :
10.1109/MAHC.2006.66
