DocumentCode :
907119
Title :
Creating online surveys: some wisdom from the trenches tutorial
Author :
Singh, Anil ; Taneja, Aakash ; Mangalaraj, George
Author_Institution :
Sch. of Bus., Univ. of Texas at Brownsville, Brownsville, TX
Volume :
52
Issue :
2
fYear :
2009
fDate :
6/1/2009 12:00:00 AM
Firstpage :
197
Lastpage :
212
Abstract :
With the advent of handy Internet building tools, online surveys are becoming a promising alternative to traditional paper- and mail-based surveys to collect data for survey research. While conducting online surveys has its advantages, it comes with a unique set of challenges. Leveraging our experience in developing multiple online surveys, we highlight some of the critical issues of the process. This tutorial provides insights to develop and conduct online surveys effectively. In a step-by-step process, we offer recommendations to researchers at various decision stages of developing an online survey, from initial planning through the final data-collection phase.
Keywords :
Internet; computer aided instruction; Web survey; handy Internet building tools; multiple online surveys; step-by-step process; tutorial; Consumer electronics; Electronics industry; Industrial electronics; Internet; Market research; Process design; Process planning; Terrorism; Tutorial; Online survey design; survey data collection; web survey;
fLanguage :
English
Journal_Title :
Professional Communication, IEEE Transactions on
Publisher :
ieee
ISSN :
0361-1434
Type :
jour
DOI :
10.1109/TPC.2009.2017986
Filename :
4957832
Link To Document :
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