The engineer: the challenge of the market place

The paper considers the growing public awareness of the significance of the manufacturing industries and the result this can have on the esteem in which engineers are held. Tube Investments Ltd. is facing up to the problem of retaining the best brains in British industries through a management philosophy that gives adequate scope for essential research and the development of engineers´ careers by training and experience. The need for engineers to appreciate the value of their products in the market place is stressed.