Title :
Some Myths about Industrial Electronics
Author_Institution :
``Shepherd´s Electronics Marketing´´, 140 West 42d Street, New York, NY.
Abstract :
Engineers may be surprised or even disappointed to learn that electronics manufacturers pursuing the industrial electronics market may be as successful as their marketing--as well as their engineering. However, there are many mistaken notions about industrial electronics where buyers are not interested in engineering virtuosity or sophistication but are interested in solving their problems or cutting costs to raise profits.
Keywords :
Aerospace industry; Computer industry; Consumer electronics; Defense industry; Electronics industry; Industrial control; Industrial electronics; Manufacturing; Marketing and sales; Nuclear electronics;
Journal_Title :
Industrial Electronics, IRE Transactions on
DOI :
10.1109/IRE-IE.1962.5007096
