• DocumentCode
    950777
  • Title

    Helping online customers decide through Web personalization

  • Author

    Ha, Sung Ho

  • Author_Institution
    Kyungpook Nat. Univ., Taegu, South Korea
  • Volume
    17
  • Issue
    6
  • fYear
    2002
  • Firstpage
    34
  • Lastpage
    43
  • Abstract
    The Web-based personalization system proposed here uses both collaborative filtering and Web usage mining to give online shoppers the personalized recommendations they need to purchase products more intelligently.
  • Keywords
    data mining; electronic commerce; search engines; Web usage mining; Web-based personalization; collaborative filtering; e-commerce; online shoppers; rule-based filtering; Collaboration; Collaborative tools; Consumer electronics; Data mining; Demography; History; Information filtering; Information filters; Recommender systems; Turning;
  • fLanguage
    English
  • Journal_Title
    Intelligent Systems, IEEE
  • Publisher
    ieee
  • ISSN
    1541-1672
  • Type

    jour

  • DOI
    10.1109/MIS.2002.1134360
  • Filename
    1134360
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=950777