Title :
Analytics Goes on Location with New Approaches
Abstract :
Businesses are increasingly using location analytics-which integrates organizational and geographic data-to help identify trends, develop more accurate predictions, and make better decisions.
Keywords :
business data processing; geography; mobile computing; business; geographic data; location analytics; organizational data; Business; Competitive intelligence; Decision support systems; Information management; Knowledge management; Management; Market research; GIS; analytics; business intelligence; cloud computing; demographics; geographic information systems; geolocation; location analytics; personalization; visualization;
DOI :
10.1109/MC.2013.123
