Title :
Customers must be the industry´s driving force (telecommunication industry)
Author_Institution :
British Telecom London, UK
Abstract :
The competition and marketing trends set in motion by the AT&T divestiture are discussed. Developments in the four major markets-in the US, continental Europe, Asia-Pacific, and the UK-are examined. The dangers of regulation and the growing power of the regulator are addressed.<>
Keywords :
marketing; telecommunication; AT&T; Asia-Pacific; Europe; UK; USA; competition; customers; divestiture; marketing trends; regulation; telecommunication industry; Communication industry; Costs; Explosions; Industrial relations; Layout; Monopoly; Optical distortion; Optical fibers; Regulators; Telecommunications;
Journal_Title :
Communications Magazine, IEEE
