Title :
Capitalizing on multiple market opportunities
Author_Institution :
Dakin Law Tech, Englewood, CO, USA
fDate :
9/1/1995 12:00:00 AM
Abstract :
Innovative software developers are often unable to take advantage of the multiple opportunities presented by the commercial application of their technology. Because each market opportunity demands its own resources, most developers are fortunate if they can find a single project. Other markets have to wait while the developer hopes the first venture yields enough profit to fund more
Keywords :
DP industry; economics; marketing; project management; software development management; commercial technology application; funding; innovative software developers; multiple market opportunities; profits; projects; resource demands; Commercialization; Costs; Humans; Investments; Law; Market opportunities; Marketing and sales; Project management; Recruitment; Resource management;
Journal_Title :
Software, IEEE
