Abstract :
Discusses starting and building a business, what an entrepreneur is, and what sets entrepreneurs apart from normal people. The first thing is to plant your stake in the ground. Figure out where you´re going and tell everybody about it. The second is never give up. If there´s anything that sets entrepreneurs apart from everybody else, it´s the ability to get up after you get knocked down. Third, take care of yourself. The government´s not there to help you, the bank´s not there to help you, nobody´s there to help you. You´re there to help you, so take care of yourself. Fourth, life´s too short to deal with jerks. Don´t compromise your plan, your principles, your people, or your purpose. Fifth, balance the needs of your customers, your employees, your investors, and the community. And the bottom line: try to have fun while you´re doing it.<>
