• Record number
    1318
  • Author

    Robert C. Lewis

  • Creator Role
    نويسنده
  • Title

    Marketing Leadership in Hospitality: foundations and practices

  • Publication
    New York VAN Nostrand Reinhold
  • Published Year
    1995
  • Fierst Pages
    0
  • Main Pages
    844
  • Collation
    844
  • Notes
    647.940^cL4^n.688 , Glossary
  • Reprint
    False
  • Contents
    0
  • Print issue
    0
  • Added entries
    AU نويسنده Richard E. Chambers , AU نويسنده Harsha E. Chacko
  • Subject

    Hospitality industry- marketing+Managing the marketing system+Marketing environment+Hospitality customer+Communications mix+Channels of distribution+International market

  • Language
    انگليسي
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=7&DC=1318