ارزيابي اثر خلق دانش بركسب مزيت رقابتي در بانك كارآفرين

Evaluation of Knowledge Creating Effect on Competitive AdvantageInKarAfarin Bank

امروزه دانش به عنوان يك ابزار حياتي براي حفظ و پيشرفت سازمان به شمار مي­آيد. در دنياي رقابتي امروز بدون داشتن دانش لازم و خلق دانش جديد، موفقيت سازمان ميسر نخواهد بود. در اين مقاله به بررسي تاثير خلق دانش بر مبناي مدل چهار مرحله اي نوناكو و تاكئوچي بر كسب مزيت رقابتي، بر اساس مدل 6 عنصري هنري مينتزبرگ (كيفيت ـ طراحي ـ عدم­تمايز ـ قيمت ـ پشتيباني ـ تصوير)در شعب بانك كار­آفرين تهران پرداخته شده است. در اين تحقيق بر اساس نظر خبرگان و كارشناسان پرسشنامه­ هايي مشتمل بر دو بخش كه بخش اول به دنبال ارزيابي شاخص هاي خلق دانش و بخش دوم به دنبال ارزيابي وضعيت رقابتي بانك بر طبق مدل شش عاملي مزيت رقابتي مينتزبرگ تهيه شده بود بين 185 نفر از مديران و كارشناسان اين بانك توزيع گرديدو تجزيه و تحليل هاي آماري لازم انجام و فرضيه اثر مثبت و معنادار خلق دانش بر كسب مزيت رقابتي در ابعاد چهارگانه اجتماعي كردن، بيروني كردن، تركيب كردن و دروني كردن در بانك كارآفرين مورد تاييد قرار گرفت.

Knowledge in our modern world is regarded as a vital tool for the maintenance and progress of the organization. That is, in today’s competitive world, lacking the necessary knowledge won’t guarantee the organization success. In the present article,theeffect of creating knowledge was studied based onfour-stage model by Nonaka&Takeuchi in gaining competitive advantage the six-element model presented by Mintzberg (Quality-Design-Indiscriminacy-Price-Logistics-Image) and surveyed in different branches of KarAfarin Bank in Tehran. In This research, following experts’ idea, the plan Questionnaires was provided including two sections. The first part of which were in search of evaluating creating knowledge indexes and the second part tried to evaluate the competitive status as presented Mintzberg’s six-element of competitive advantage, were prepared .These questionnaires were distributed among 185 members of managers and the experts. After that, the necessary statistical analyses were carried out and the hypothesis of the existence of positive and meaningful effect in creating knowledge in obtaining competitive advantage quadruple dimensions of sociality , externalizing , combining and internalizing were confirmed and ascertained that back