تحليل فرايند معنازايي در پوستري اجتماعي از پريسا تشكري بر اساس آراي كريستوا

Semananalysis in Social Poster Entitled Nurture Women's Voices, by Parisa Tashakori According to the Ideas of Julia Kristeva

هدف پژوهش شرحِ چگونگي بهره پريسا تشكري، به‌ عنوان طراح زن، از امكانات بصري پوستر براي القاي معاني و پيام هاي خاص است. روشن كردن معنا و پيام پوستر متكي به مشاهده، توصيف و تفسير ويژگي ها و كيفيت بصري و تجسمي با اتكا به مؤلفه هاي فرايند معنازايي در نظريه زبان كريستواست. مؤلفه هاي ذكر شده را تبادل امر نمادين، امر نشانه اي و بينامتنيت تشكيل مي دهند. بهره از روش تحليل محتواي كيفي و رويكرد هرمنوتيكي نشان ميدهد دو امر نشانه اي و نمادين در اين پوستر در حال تبادلي بي وقفه‌اند و به فرايند معنازايي جهت مي دهند. جابه‌جايي هاي عناصر مفهومي و بصري زن و گل، گلبرگ گل و دهان، گلدان گل و بستر پرورش، آب و مواد لازم براي پرورش، اشاره به وجه دوگانه نوشتار روي گلدان، تبادل امر نشانه اي و نمادين را نشان مي دهد. مطالعه بينامتنيت با تأكيد بر تكنيك گلدوزي پرورش سه جنبه خلاقه وجودي زنان‌‌ ـ يعني نوشتار، احياي گلدوزي و صداپروري آنان‌ ـ را برجسته ميكند.

The purpose of the present study is to explain how a female designer uses visual elements and rules to produce meanings and messages in order to illuminate the creative aspects of women's existence. Clarifying the meaning and message of the poster relies on observing, describing, and interpreting visual qualities. To clarify the layers of meaning, we study it with the components of the semantic process in language theory of Julia Kristeva. The components of the theoretical framework of the research are symbolic, the semiotic, their exchange, and then intertextuality. The method is the analysis of qualitative content by hermeneutic approach. This shows that both the symbolic and the semiotic in this poster are in constant conflict and exchange. They direct the meaning process. Female and flower`s replacement, flower petals and mouths, flower pot, water and clouds and materials for cultivation, usage of text with a curved font on the pot, and double reference of the text in theoretical defense of female voice show the symbolic and the semiotic exchange. In addition to them, the study of intertextuality like the benefit of embroidery technique to lost women's creativity implies the ultimate meaning. It is that today, just as much as we need to revive feminine traditions such as embroidery, we should pay as much attention to the female voice in different reproductive aspects of their existence. Also writing on the pots show the emphasis on other creative aspects in woman`s existence. Therefore, the poster`s designer pays deep attention to female reproductive aspects of their existence.