طراحي بسته‌هاي گردشگري موسيقي

Designing Music Tourism Packs

رويدادها از جاذبه هاي مهم گردشگري‌اند. گردشگري رويداد، علاوه‌بر تأثيرات اقتصادي، در جنبه هاي ديگر حيات اجتماعي و فرهنگي مردمان ميهمان و ميزبان اهميت بسياري دارد. رويدادهاي فرهنگي، از جمله اجراي موسيقي، در جايجاي كشور وجود دارد. براي اينكه اين اماكنِ اجرايي به مقصد گردشگري تبديل شود و ميهمانان مشتاق را به خود جلب كند، ضروري است رويدادهاي موسيقي مديريت شود و فضاهاي موسيقي به جاذبه هاي گردشگري مبدل شود. طراحي گردشگري رويداد، از هر نوعي كه باشد، به سه بُعد اصلي وابسته است: 1. مكان؛ 2. زمان؛ 3. مخاطب. تجزيه و تحليل اين سه مؤلفه در طراحي محتواي بستۀ گردشگري موسيقي نقش تعيين كنندهاي خواهد داشت. برخي فعاليت هاي قابل استفاده در سبد گردشگري موسيقي عبارت اند از: ديدار گردشگران با خوانندگان و آهنگ‌سازان خاص و گروه هاي موسيقي؛ شركت در كنسرت ها؛ بازديد از مكان‌هاي ساختِ ساز و سازندگانِ ساز؛ ديدار از زادگاه، محل زندگي، و مقبره موسيقي دانان؛ بازديدِ موزه هاي موسيقي و خانۀ موسيقي‌دانان قديمي؛ آشنايي با خاطرات هنرمندان موسيقي؛ آشنايي با موسيقي و رقص محلي؛ و كسب مهارت هاي جديد در نواختن موسيقي بومي يا مشاركت در حركات موزون گروهي. براي جلب گردشگر بيشتر، به داشته هاي موجود نبايد بسنده كرد و بايد اتفاقات موسيقايي را به شكل طراحي شده براي گردشگران ارائه كرد. اين شيوه از صنعتِ جلب گردشگرـ از نظر زمان، مكان، فرم، و محتواي برنامه‌ـ به طراحان امكان كنترل بيشتري را مي دهد.

Tourists are somehow interested in traveling to witness events in mysterious lands. Event tourism has a central part in financial development of several cultures. Urban and folk musical events take place in various regions of Iran. However, the audiences of those events are mostly local people. In order to provide possibility of turning the local events to tourist attractions, several steps need to be taken. Every event tourism consists of three main essentials: time, place and audience. Designing and managing every package for event tourism is very much related to those three features. To have a successful event management we need first to look at the destination and its event from the point of view of visitors. It looks simple from first glance but the management of the details entailed in such events make every project a daunting task until the point that it is realized into action. That is why huge festivals need to be practiced on small scales before they take place on a larger scope. Activities that tourists expect to attend in music events are hugely varied. Some of the common activities music events include: attending concerts and musical performances, visiting with musicians, singers and bands, attending traditional workshops and ateliers of luthiers while they are making musical instruments, visiting the birth place of great musicians, visiting the graveyard of great musicians, visiting music museums, visiting houses and living places of great musicians, attending workshops and lectures of musicians, and participating in performing music and dance sessions with local musicians. Music events must meet several standards in order to succeed and have the chance of repeating such ideas in other occasions. Some of the most important essentials in such standards are: 1. Cooperation among various parts of city managements such as transports, hospitals and emergency centers, police 2. Managing dates in accordance to climate and national holidays 3. Providing audio visual packages of information and advertising the events in details 4. Designing additional attractions like bazaars and other side attractions for tourists 5. Considering a variety of preferences for tourists in regards to designing the events and programs in both the nature of performances and duration of events 6. Considering human rights and tourists‟ rights 7. Considering the rights of artists and performers 8. Considering rights of residents and locals 9. Respecting the environment and nature of the destination 10. Respecting the families and children 11. Insurance for safety of visitors and locals 12. Accessing the information in a proper time and condition 13. Providing the facilities of feedbacks and comments. Since the national state TV does not support music performances and showing musical instruments are prohibited in television programs, music tourism may open a new opportunity for Iranian people to attend musical events. Moreover, Iranians usually choose to travel around using their own cars. This habit provides a possibility of easily accessing any corner of the country and discovering musical events in any part of the country. Since the 1979 Islamic revolution, many of the country‟s youths have had little of watching live musical events. Event tourism may provide a chance for relinking the younger generation to their musical and artistic aspects of their culture.