بررسي تاثير گرايش استراتژيك كسب‌وكار بر عملكرد سازماني با نقش ميانجي مديريت دانش

Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management

هدف: هدف اين مقاله بررسي نقش ميانجي مديريت دانش در رابطه استراتژي كسب‌ و كار و عملكرد سازماني در شركت‌ هاي حوزه فناوري اطلاعات است. براي رسيدن به اين هدف، محدوديت‌ هايي وجود دارد كه به منظور فائق آمدن بر آنها، در اين مقاله از رويكرد مقايسه اي براي سنجش استراتژي، رويكرد كارت امتيازي متوازن براي سنجش عملكرد سازماني و در نهايت از طبقه‌ بندي ساز و كار هاي فني و غير فني براي سنجش ساز و كار هاي مديريت دانش كه تا كنون در ادبيات موضوع از آن استفاده نشده، بهره برده شده است. روش: روش پژوهش از نظر هدف در دسته پژوهش هاي كاربردي قرار مي گيرد و از نظر گرد آوري داده ها توصيفي ـ تحليلي است. جامعه آماري پژوهش را شركت هاي فعال در حوزه فناوري اطلاعات تشكيل داده اند. ابزار جمع آوري اطلاعات پرسش نامه است كه با روش نمونه‌ گيري تصادفي ساده 250 پرسش نامه توزيع و در نهايت 181 پرسش نامه بازگشت داده شد. براي ارزيابي مدل مفهومي پژوهش، از رويكرد تحليل معادلات ساختاري استفاده شده است. يافته ها: گرايش استراتژيك سازمان هم به طور مستقيم بر عملكرد سازماني تأثير دارد و هم به طور غير مستقيم و از طريق متغير ميانجي ساز و كار‌ هاي مديريت دانش بر عملكرد سازماني تأثير مي‌گذارد. نتيجه گيري: گرايش استراتژيك يكي از عوامل مهم تأثيرگذار بر عملكرد سازماني است كه نقش ميانجي مديريت دانش در اين رابطه نيز تأييد شد. نتايج پژوهش در حوزه مباحث استراتژيك و مديريت دانش، نو آوري‌ هاي تئوريكي به همراه دارد و به مديران در درك چگونگي تأثيرگذاري هر يك از ابعاد گرايش استراتژيك بر ابعاد عملكرد در عصر دانش كمك ميكند.

Objective: Today competitive condition and quick changes adds to the importance of the need to analyze the companies’ performance in order to reach to higher positions as compared to the opponents’ performance. The present study mainly aims to investigate the role of business strategic tendency in organizational performance considering the intervening role of knowledge management. The researcher seek to evaluate 1) the relationship between strategic tendency and balanced point card; 2) the relationship between strategic tendency and knowledge management mechanisms; 3) knowledge management mechanisms and organizational performance; and 4) the intervening role of knowledge management mechanisms in the relationship between strategies and performance. Such a wholestic investigation has not been applied in the literature before. Methodology: The present study is descriptive-analytic in nature and quantitative-practical in purpose. The data were analyzed based on structural educational modeling. The statistical population of the present study includes all active companies in the supreme informatics. A sample of 250 principals, managers, and directors in the field of information technology were randomly selected. At the end, 181 questionnaires were correctly filled and used for further analysis.Findings: The obtained coefficient for all the tendencies and aspects pertinent to the relationship between organizational strategic tendency and knowledge management is higher than 0.3 which indicated there is a relationship between the two variables. However, regarding risk taking, all the coefficients are negative which shows an opposing relationship between the two variables. The coefficient pertinent to the relationship between tendency and different aspects of performance are almost all fewer than 0.3 which indicates an insignificant relationship between the two. Knowledge management has proved to have a strong relationship with aspects of performance. It should be said that knowledge management acts as an intervening variable between tendency and performance.Conclusion: The results approved the effect of organizational strategic tendency on performance; so, the companies should enhance their strategic tendency in order to improve their performance and make organizational decisions and put them into action based on the business strategies. This may also help improve knowledge management in an organization. Moreover, the companies can exploit knowledge management mechanisms in order to improve their performance (hypothesis 3). Finally, it is recommended that organizations should first improve their analytical tendencies, background and future expectation so as to improve their knowledge along with application of knowledge management mechanisms.