تحليل نقش فن بازارها در روند تجاري سازي محصولات شركت هاي دانش بنيان

The Anaiysis of the Role of fan Markets in the Process of Commercialization of Knowledge Based Companies and Technology Units Based

ﻫﺪف: ﻫﺪف از ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺑﺮرﺳﯽ ﻧﻘﺶ ﻓﻦ ﺑﺎزار در ﺗﺠﺎريﺳﺎزي ﻣﺤﺼﻮﻻت داﻧﺶﺑﻨﯿﺎن از ﻃﺮﯾﻖ ﺷﻨﺎﺳﺎﯾﯽ و رﺗﺒﻪﺑﻨﺪي ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮ ﺗﺠﺎريﺳﺎزي در ﺑﺴﺘﺮ ﻓﻦ ﺑﺎزار اﺳﺖ. روشﺷﻨﺎﺳﯽ ﭘﮋوﻫﺶ: روش ﭘﮋوﻫﺶ آﻣﯿﺨﺘﻪ ﺑﻮده و از ﮐﺴﺐ ﻧﻈﺮ ﺧﺒﺮﮔﺎن ﺣﻮزة ﻓﻨﺎوري ﺑﺮاي دﺳﺖﯾﺎﺑﯽ ﺑﻪ اﺑﻌﺎد و ﻣﺆﻟﻔﻪﻫﺎي ﻣـ ﺆﺛﺮ ﺑﺮ ﺗﺠﺎريﺳﺎزي در ﺑﺴﺘﺮ ﻓﻦ ﺑﺎزار اﺳﺘﻔﺎده ﺷﺪه اﺳﺖ. ﯾﺎﻓﺘﻪﻫﺎ: ﻧﺘﺎﯾﺞ ﺣﺎﺻﻞ از ﺗﺤﻠﯿﻞ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺗﻮزﯾﻊ ﺷﺪه ﻣﯿﺎن ﺟﺎﻣﻌـﮥ آﻣـﺎري )ﻣﺴـﺘﺨﺮج از روش دﻟﻔـﯽ( از ﻃﺮﯾـﻖ روش ﺗﺤﻠﯿـﻞ ﻋـﺎﻣﻠﯽ اﮐﺘﺸﺎﻓﯽ ﻣﻮرد ﺗﺤﻠﯿﻞ و ارزﯾﺎﺑﯽ ﻗﺮار ﮔﺮﻓﺘﻪ اﺳﺖ. ﻧﺘﺎﯾﺞ آزﻣﻮن ﺗﺤﻠﯿﻞ ﻋﺎﻣﻠﯽ اﮐﺘﺸﺎﻓﯽ ﻧﺸﺎن داد ﮐﻪ از ﻣﯿﺎن 43 ﺷﺎﺧﺺﻫﺎي ﻣﻄﺮح ﺷـﺪه در ﺣﻮزة ﺗﺠﺎريﺳﺎزي ﻣﺤﺼﻮﻻت داﻧﺶﺑﻨﯿﺎن در ﺑﺴﺘﺮ ﻓﻦ ﺑﺎزارﻫﺎ، 9 ﻋﺎﻣﻞ اﺳﺘﺨﺮاج ﺷﺪﻧﺪ ﮐﻪ درﻣﺠﻤﻮع 80/738 درﺻﺪ از ﮐﻞ وارﯾـﺎﻧﺲ ﺗﻐﯿﯿﺮات را ﺗﺒﯿﯿﻦ ﻣﯽﮐﻨﻨﺪ. ﺑﺤﺚ و ﻧﺘﯿﺠﻪﮔﯿﺮي: ﻧﺘﺎﯾﺞ ﯾﺎﻓﺘﻪﻫﺎ ﻧﺸﺎن ﻣﯽدﻫﺪ ﮐﻪ ﻋﻮاﻣﻞ »ﺑﺎزارﯾﺎﺑﯽ ﻓﻨﺎوري )17/574 درﺻﺪ وارﯾﺎﻧﺲ ﮐـﻞ( «، »ﻣﺸـﺎوره و اﻧﺘﻘـﺎل ﺗﮑﻨﻮﻟﻮژي )15/674 وارﯾﺎﻧﺲ ﮐﻞ(« و »ﻋﻮاﻣﻞ ﺣﻘﻮﻗﯽ و ﺗﺄﻣﯿﻦ ﻣﺎﻟﯽ )11/773 وارﯾﺎﻧﺲ ﮐﻞ(«؛ ﺑﻪﻋﻨﻮان ﻋﻮاﻣـﻞ اول ﺗـﺎ ﺳـﻮم ﺑﯿﺸـﺘﺮﯾﻦ ﺗﺄﺛﯿﺮ را در ﺗﺠﺎريﺳﺎزي ﻣﺤﺼﻮﻻت داﻧﺶﺑﻨﯿﺎن در ﺑﺴﺘﺮ ﻓﻦ ﺑﺎزارﻫﺎ داﺷﺘﻪاﻧﺪ

Purpose: The aim of research examining the role of knowledge in the market of technology commercialization through identifying and Foundation products ranking factors affecting commercialization technology platform in the market. Methodology; In this study, qualitative research methods (Delphi) and obtaining the opinion of experts the field to achieve the technology of component dimensions and influencing the market in the context of technology commercialization. Findings: after the identification of the agents, in the form of a questionnaire distributed among the population, the component identified by the exploratory factor analysis rating. The results of the exploratory factor analysis showed that among the 43 identified effective index index in the commercialization of knowledge in the context of Foundation products after market fan spin variables, eventually operating detected 9 that in the total percentage of the variance of the jurist manmodend 80.738. Conclousion: results showed That "Technoligy marketing", "consulting and technology transfer" and legal supply and financial factors to rank order of the role of the market in technology commercialization is the founder of knowledge products. The results of the findings also show that the factors of "technology marketing (17.574 percent of total variance)," "consulting and technology transfer (15.674 total variance)," and "legal and financing factors (11.773 total variance) "As the first to third factors, have had the greatest impact on the commercialization of knowledge-based products in the marketplace.