تدوين الگوي عوامل موثر برگردشگري ورزشي

Editing of The Pattern from Effective Factors for Tourism Sports

ﻫﺪف از اﯾﻦ ﭘﮋوﻫﺶ ﺗﺪوﯾﻦ اﻟﮕﻮي ﻋﻮاﻣﻞ ﻣﻮﺛﺮ ﺑﺮﮔﺮدﺷﮕﺮي ورزﺷﯽ و اراﺋﻪ اﻟﮕﻮي ﺗﻮﺳﻌﻪ آن ﺑﻮد. ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻫﺪف ﺗﺤﻘﯿﻖ، ﭘﮋوﻫﺶ ﺣﺎﺿﺮاز ﻟﺤﺎظ ﻫﺪف ﮐﺎرﺑﺮدي ﻣﯽ ﺑﺎﺷﺪ و و از ﻧﻈﺮ روش ﺗﺤﻘﯿﻖ ﺑﻪ روش ﺗﻮﺻﯿﻔﯽ ﭘﯿﻤﺎﯾﺸﯽ اﻧﺠﺎم ﮔﺮﻓﺖ. ﺟﺎﻣﻌﻪ آﻣﺎري ﺗﺤﻘﯿﻖ را ﺧﺒﺮﮔﺎﻧﯽ از دو ﺣﻮزه ﮔﺮدﺷﮕﺮي ﮐﻪ ﺗﺤﺼﯿﻼت ﮔﺮدﺷﮕﺮي داﺷﺘﻨﺪ .ودر ﺣﻮزه ورزش داراي ﺗﺤﺼﯿﻼت ﻣﺪﯾﺮﯾﺖ ورزﺷﯽ ﮐﻪ ﻟﺰوﻣﺎ ﺣﺪاﻗﻞ دو ﻣﻘﺎﻟﻪ ﻣﻌﺘﺒﺮ در ﺣﻮزه ﮔﺮدﺷﮕﺮي ورزﺷﯽ ﺑﻪ ﭼﺎپ رﺳﺎﻧﺪه ﺑﺎﺷﻨﺪ را ﺗﺸﮑﯿﻞ ﻣﯽ داد ﮐﻪ داراي ﻣﺪرك دﮐﺘﺮا در اﯾﻦ رﺷﺘﻪ ﺑﻮده ﯾﺎ ﻫﯿﺌﺖ ﻋﻠﻤﯽ داﻧﺸﮕﺎه ﺑﻮده و ﯾﺎ ﺣﺪاﻗﻞ10 ﺳﺎل ﺳﺎﺑﻘﻪ ﻣﺪﯾﺮﯾﺖ ﻣﯿﺎﻧﯽ داﺷﺘﻪ اﻧﺪ )189=N(. ﺑﺪﻟﯿﻞ ﻣﺤﺪود ﺑﻮدن ﺟﺎﻣﻌﻪ آﻣﺎري ﺗﺤﻘﯿﻖ، ﻋﯿﻨﺎ ﺟﺎﻣﻌﻪ ﺑﺮاﺑﺮ ﻧﻤﻮﻧﻪ اﺳﺖ وﻧﻤﻮﻧﻪ ﮔﯿﺮي ﺑﻪ ﺻﻮرت ﮐﻞ ﺷﻤﺎر اﻧﺠﺎم ﮔﺮﻓﺖ. اﺑﺰار ﺗﺤﻘﯿﻖ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺗﻐﯿﯿﺮ ﯾﺎﻓﺘﻪ ﮔﺮدﺷﮕﺮي ورزﺷﯽ ﻗﯿﺎﻣﯽ راد و ﻣﺤﺮم زاده )1378( ﺑﻮد. رواﯾﯽ ﺻﻮري و ﻣﺤﺘﻮاﯾﯽ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺑﻪ ﺗﺎﺋﯿﺪ 12 ﻧﻔﺮ از ﺧﺒﺮﮔﺎن ﻣﺮﺑﻮﻃﻪ رﺳﯿﺪه و رواﯾﯽ ﺳﺎزه آن ﺑﺎ آزﻣﻮن ﺗﺤﻠﯿﻞ ﻋﺎﻣﻠﯽ ﺗﺎﺋﯿﺪي ﻣﻮرد ﺗﺎﺋﯿﺪ ﻗﺮار ﮔﺮﻓﺖ. ﻫﻤﭽﻨﯿﻦ، ﭘﺎﯾﺎﯾﯽ ﭘﺮﺳﺸﻨﺎﻣﻪ در ﯾﮏ ﺗﺤﻘﯿﻖ اوﻟﯿﻪ ﮐﻪ ﺑﺮ روي 30 ﻧﻔﺮ از اﻋﻀﺎي ﺟﺎﻣﻌﻪ ﺗﺤﻘﯿﻖ ﺻﻮرت ﮔﺮﻓﺖ، ﻣﻮرد ﺗﺎﺋﯿﺪ ﻗﺮار ﮔﺮﻓﺖ و ﺗﻤﺎﻣﯽ ﺿﺮاﯾﺐ آﻟﻔﺎي ﮐﺮوﻧﺒﺎخ ﺑﯿﺶ از 0/70 ﺑﻪ دﺳﺖ آﻣﺪ ﮐﻪ ﻧﺸﺎن از ﭘﺎﯾﺎﯾﯽ ﻣﻨﺎﺳﺐ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺗﺤﻘﯿﻖ داﺷﺖ. ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد ﮐﻪ ﺑﯿﻦ اوﻟﻮﯾﺖ ﻋﻮاﻣﻞ ﺳﻮق دﻫﻨﺪه، ﺟﺬب ﮐﻨﻨﺪه و ﺑﺎزدارﻧﺪه ﺗﻔﺎوت ﻣﻌﻨﺎداري وﺟﻮد دارد. در ﻧﻬﺎﯾﺖ ﻣﺪل ﻋﻮاﻣﻞ ﻣﻮﺛﺮ ﺑﺮ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ورزﺷﯽ در اﯾﺮان ﺗﺪوﯾﻦ و ﺗﺮﺳﯿﻢ ﺷﺪ و ﺑﺮازش آن ﺑﺎ اﺳﺘﻔﺎده از ﺷﺎﺧﺺ ﻫﺎي ﻣﺨﺘﻠﻒ ﺑﺮازش ﻫﻤﭽﻮن ﺷﺎﺧﺺ ﺑﺮازش ﻣﻄﻠﻖ، ﺗﻄﺒﯿﻘﯽ، ﻣﻘﺘﺼﺪ ﻫﻨﺠﺎر ﺷﺪه، ﺗﻮﮐﺮ- ﻟﻮﯾﺲ و ﺑﻨﺘﻠﺮ-ﺑﻮﻧﺖ ﺑﻪ ﺗﺎﺋﯿﺪ رﺳﯿﺪ.

The purpose of this research is to identify the effective factors of sport tourism and its developmental model. According to the purpose of the research, the present research is in terms of the purpose of the research and in the research method, a descriptive survey was conducted. The statistical population of the research was a survey of two tourism spheres that had tourism education an‎d in the field of sport education with at least two published articles in the field of sport tourism that had a doctorate in this field or a faculty or at least 10 years of senior management experience (189 = N). Due to the limited research community, the community is equally exemplary, and sampling was done as a whole. The research tool was a modified sport tourism questionnaire of Ghiami Rad and Moharam zadeh (1999). The face and content validity of the questionnaire was confirmed by 12 relevant experts and its validity was confirmed by the confirmatory factor analysis. Also, the reliability of the questionnaire was confirmed in a preliminary study, which was conducted on 30 members of the research community, and all Cronbach's alpha coefficients were more than 0.70, which indicated an appropriate reliability of the questionnaire. Descriptive and inferential statistics were used to analyze the collected data. To provide descriptive data, statistical frequency, frequency and frequency tables were used and for analyzing the data in the inferential statistics section, verification factors, exploratory factor analysis, single sample T, Friedman test and analysis Structural equations were used with SPSS and Amos version 23 software. The results showed that there is a significant priority between all the factors of attractor, inhibitor and inhibitor. Finally, the model of factors influencing the development of sport tourism in Iran was compiled and fitted to it using different fitting indexes such as absolute, comparative, Normandy, Tucker-Lewis, and Benthaler-Bonnet.