برنامه‌ريزي استراتژيك توسعة گردشگري ورزشي با استفاده از مدل تركيبي SWOT و VIKOR(مورد مطالعه: استان آذربايجان غربي)

Sports tourism development strategic planning by using combined model SWOT and VIKOR (Case Study: West Azarbaijan province

ﮔﺮدﺷﮕﺮي ورزﺷﯽ ﻋﺎﻣﻞ ﻣﺆﺛﺮي در ﺗﺠﺪﯾﺪ ﺳﺎﺧﺘﺎر اﻗﺘﺼﺎدي و اﺟﺘﻤﺎﻋﯽ در ﮐﺸﻮرﻫﺎي در ﺣﺎل ﺗﻮﺳﻌﻪ اﺳﺖ. ﻫﺪف از ﭘﮋوﻫﺶ ﺣﺎﺿﺮ، ﺑﺮﻧﺎﻣﻪرﯾﺰي اﺳﺘﺮاﺗﮋﯾﮏ ﺗﻮﺳﻌﮥ ﮔﺮدﺷﮕﺮي ورزﺷﯽ ﺑﺎ اﺳﺘﻔﺎده از ﻣﺪل ﺗﺮﮐﯿﺒﯽ وﯾﮑﻮر و ﺳﻮات در اﺳﺘﺎن آذرﺑﺎﯾﺠﺎن ﻏﺮﺑﯽ ﺑﻮد. روش ﭘﮋوﻫﺶ ﺗﺤﻠﯿﻠﯽ-ﺗﻮﺻﯿﻔﯽ و روش ﮔﺮدآوري دادهﻫﺎ ﭘﯿﻤﺎﯾﺸﯽ و اﺑﺰار ﺳﻨﺠﺶ ﭘﺮﺳﺸﻨﺎﻣﻪ اﺳﺖ. ﻧﻤﻮﻧﮥ آﻣﺎري70 ﻧﻔﺮ از ﮐﺎرﺷﻨﺎﺳﺎن ﺣﻮزة ﮔﺮدﺷﮕﺮي ﺑﻮدﻧﺪ. ﺑﺮاي ﺗﺤﻠﯿﻞ دادهﻫﺎ از ﺗﮑﻨﯿﮏ وﯾﮑﻮر و ﺳﻮات اﺳﺘﻔﺎده ﺷﺪ. ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد ﮐﻪ ﻣﻬﻢﺗﺮﯾﻦ ﻋﺎﻣﻞِ ﻗﻮت، ﻣﻄﻠﻮب ﺑﻮدن ﺷﺮاﯾﻂ آبوﻫﻮاﯾﯽ، ﻣﻬﻢﺗﺮﯾﻦ ﻋﺎﻣﻞِ ﺿﻌﻒ، ﻧﺒﻮد ﻣﻨﺎﺑﻊ ﻣﺎﻟﯽ اﺧﺘﺼﺎﺻﯽ، ﻣﻬﻢﺗﺮﯾﻦ ﻓﺮﺻﺖ، ﻣﻄﻠﻮب ﺑﻮدن وﺿﻌﯿﺖ ﻃﺒﯿﻌﯽ و ﺗﻮﭘﻮﮔﺮاﻓﯽ و ﻣﻬﻢﺗﺮﯾﻦ ﺗﻬﺪﯾﺪ، اﺗﮑﺎ اﻗﺘﺼﺎد ﮐﻼن ﺑﻪ درآﻣﺪﻫﺎﯾﯽ ﻏﯿﺮ از ﺻﻨﻌﺖ ﮔﺮدﺷﮕﺮي ورزﺷﯽ ﺗﻌﯿﯿﻦ ﺷﺪه اﺳﺖ. ﻫﻤﭽﻨﯿﻦ ﻧﻘﺎط ﺿﻌﻒ ﺑﻪ ﻧﻘﺎط ﻗﻮت ﺑﺮﺗﺮي ﻧﺴﺒﯽ دارﻧﺪ و ﺗﻬﺪﯾﺪاﺗﯽ ﮐﻪ از ﻃﺮف ﻣﺤﯿﻂ ﺧﺎرﺟﯽ ﺑﺮاي ﺗﻮﺳﻌﮥ ﮔﺮدﺷﮕﺮي ورزﺷﯽ وﺟﻮد دارﻧﺪ، ﺑﯿﺸﺘﺮ از ﻓﺮﺻﺖﻫﺎﯾﯽ اﺳﺖ ﮐﻪ اﯾﺠﺎد ﻣﯽﮐﻨﻨﺪ؛ ﺑﻨﺎﺑﺮاﯾﻦ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺗﺪاﻓﻌﯽ ﺑﻮدن ﺗﻮﺳﻌﮥ ﮔﺮدﺷﮕﺮي ورزﺷﯽ اﺳﺘﺎن، اﺳﺘﺮاﺗﮋيﻫﺎي اراﺋﻪﺷﺪه ﻣﯽﺗﻮاﻧﺪ در ﺟﻬﺖ ﺑﺮﻃﺮف ﮐﺮدن ﺿﻌﻒﻫﺎ و در ﭘﯽ آن ﺗﻮﺳﻌﮥ ﮔﺮدﺷﮕﺮي ورزﺷﯽ ﺗﻮﺳﻌﻪ ﯾﺎﺑﺪ.

Sport tourism has been recognized as a key factor in economic and social restructuring in developing countries. The aim of the present study was to determine strategic planning for the Development of sports tourism by using combined model SWOT and VIKOR in west Azarbaijan province. The research method was analytical-descriptive and and the data collected through questionnaire by survey method. The statistical population was 70 experts from the field of tourism. vikor and swot techniques have been used to analyze the data. The results indicate that the most important strength factor was the favorable weather conditions, The most important weakness factor was the Lack of dedicated financial resources, The most important opportunity factors were favorable natural conditions and the topography and the most important threat factor was Macroeconomics relies on irrelevant revenues. Also, Weaknesses are relatively superior to strengths and The Threats from the external environment for the development of sports tourism are greater than the opportunities. Therefore, considering the defensive development of sports tourism in the province, the strategies presented can be used to eliminate weaknesses and Subsequently develop sports tourism.