ارائه راهبرد جهت تحقق شاخص هاي شهر خلاق و انتخاب استراتژي مطلوب در شهر ري

Providing a strategy for realizing the city's creative indicators and choosing the optimal strategy in Ray City

ﺷﻬﺮ ﻫﺎي ﺧﻼق ﺑﻪ ﻋﻨﻮان ﻣﺮاﮐﺰ ﻧﻮآوري، ﺧﻼﻗﯿﺖ و ﺗﺒﺪﯾﻞ اﯾﺪه ﺑﻪ ﺛﺮوت، ﻗﻠﻤﺪاد ﻣﯽﮔﺮدﻧﺪ. از آن ﺟﺎي ﮐﻪ اﯾﺪه ﻧﻮآوري از ﻋﻨﺎﺻﺮ اﺻﻠﯽ رﻗﺎﺑﺖ در ﻋﺼﺮ ﺟﻬﺎﻧﯽ ﺷﺪن، ﻫﺴﺖ؛ آزوي ﻫﺮ ﺟﺎﻣﻌﻪ ي ﻣﺪرﻧﯽ داﺷﺘﻦ ﺷﻬﺮ ﺧﻼق اﺳﺖ. ﺷﻬﺮ ﻫﺎي ﺧﻼق ﻣﮑﺎﻧﯽ ﺟﺬاب ﺑﺮاي ﮐﺎرﮐﺮدن و زﻧﺪﮔﯽ ﺷﻬﺮوﻧﺪان ﺑﻪ ﺧﺼﻮص ﻧﺴﻞ ﺟﻮان ﻫﺴﺘﻨﺪ و ﻫﻤﭽﻨﯿﻦ ﻣﯽﺗﻮاﻧﺪ ﻣﮑﺎﻧﯽ ﺑﺮاي ﺟﺬب ﮔﺮد ﺷﮕﺮان و ﺗﻮاﻧﻤﻨﺪ ﺳﺎزي ﺑﺨﺶ ﻫﺎي ﻣﺨﺘﻠﻒ اﻗﺘﺼﺎدي ﺑﺎ ﺷﻨﺪ. ﺧﻼﻗﯿﺖ در ﺷﻬﺮﻫﺎ ﺑﺎﻋﺚ رﻫﺎﯾﯽ از ﺑﻦ ﺑﺴﺖﻫﺎي ﻣﺪﯾﺮﯾﺘﯽ و ﮐﺎﻟﺒﺪي ﻣﯽﮔﺮدد. ﺣﺮﮐﺖ ﺑﻪ ﺳﻤﺖ اﯾﺠﺎد و ﺗﺤﻘﻖ ﺷﻬﺮ ﺧﻼق ﺑﻪ دﻻﯾﻞ ﺟﺎﯾﮕﺎه ﺷﻬﺮ ﺑﻪ ﻋﻨﻮان ﻣﺤﻞ ﺷﮑﻞﮔﯿﺮي ﺑﺴﺘﺮﻫﺎي ﺟﺎ ﻣﻌﻪ داﻧﺎﯾﯽ، اﻫﻤﯿﺖ و ﻣﺤﻮر ﺑﻮدن ﺷﻬﺮﻫﺎ در ﺗﻮﺳﻌﻪ اﻗﺘﺼﺎدي ﺑﺴﯿﺎر ﺿﺮوري و ﻣﻬﻢ اﺳﺖ. ﺑﻨﺎﺑﺮاﯾﻦ ﻫﺪف اﺻﻠﯽ از اﯾﻦ ﭘﮋوﻫﺶ اراﺋﻪ راﻫﺒﺮد ﺟﻬﺖ ﺗﺤﻘﻖ ﺷﺎﺧﺺ ﻫﺎي ﺷﻬﺮ ﺧﻼق در ﺷﻬﺮري و اﻧﺘﺨﺎب اﺳﺘﺮاﺗﮋي ﻣﻄﻠﻮب اﺳﺖ. ﺟﺎﻣﻌﻪ آﻣﺎري ﭘﮋوﻫﺶ را ﺗﻤﺎم ﺷﻬﺮوﻧﺪان ﺷﻬﺮ ري ﮐﻪ در ﺳﺎل 95 ﺑﺮاﺑﺮ 349700 ﺑﻮده اﻧﺪ و ﮐﺎرﺷﻨﺎﺳﺎن ﺗﺸﮑﯿﻞ ﻣﯽ دﻫﺪ. در ﮔﺮوه ﺷﻬﺮوﻧﺪان ﺑﺎ اﺳﺘﻔﺎده از ﻓﺮﻣﻮل ﮐﻮﮐﺮان ﺣﺠﻢ ﻧﻤﻮﻧﻪ اي ﺑﻪ ﺗﻌﺪاد 322ﻧﻔﺮ ﺑﻪ ﺻﻮرت ﺗﺼﺎدﻓﯽ ﺳﺎده ودر ﮔﺮوه ﮐﺎرﺷﻨﺎﺳﺎن ﺑﻪ ﺗﻌﺪاد 30 ﮐﺎرﺷﻨﺎس اﻧﺘﺨﺎب ﺷﺪه اﺳﺖ. ﺑﺮاي ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ داده ﻫﺎ از ﻣﺪل SWOT و ﺑﺮاي اوﻟﻮﯾﺖ ﺑﻨﺪي اﺳﺘﺮاﺗﮋي ﻫﺎ از QSPM اﺳﺘﻔﺎده ﺷﺪه اﺳﺖ. ﺑﻨﺎﺑﺮ ﻧﺘﺎﯾﺞ ﺑﻪ دﺳﺖ آﻣﺪه از ﻣﺪل swot ﻣﻮﻗﻌﯿﺖ ﺷﺎﺧﺺ ﻫﺎي ﺷﻬﺮ ﺧﻼق در ﺷﻬﺮ ري ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺗﻤﺎﻣﯽ ﻋﻮاﻣﻞ ﺑﻪ دﺳﺖ آﻣﺪه، در ﻣﻮﻗﻌﯿﺖ ﺗﻬﺎﺟﻤﯽ ﻗﺮار دارد. ﻧﺘﺎﯾﺞ ﺣﺎﺻﻞ از qsmp ﻧﺸﺎن ﻣﯽ دﻫﺪ ﮐﻪ از ﺑﯿﻦ ﭼﻬﺎر اﺳﺘﺮاﺗﮋي ﻣﻬﻢ ، اﺳﺘﺮاﺗﮋي دوم ﻣﺒﻨﯽ ﺑﺮ اﯾﺠﺎد ﻓﻀﺎﻫﺎي ﺗﻌﺎﻣﻠﯽ ﺷﻬﺮي در ﻣﺤﻼت ﺑﺎ ﻗﺪﻣﺖ و ﺑﺎ ﻫﻮﯾﺖ ﺑﺎ ﻣﺸﺎرﮐﺖ و ﻫﻤﮑﺎري ﺷﻬﺮوﻧﺪان و ﺷﻬﺮداري ﺑﺎ ﮐﺴﺐ ﺑﺎﻻﺗﺮﯾﻦ اﻣﺘﯿﺎز ﺑﻪ ﻋﻨﻮان ﺑﻬﺘﺮﯾﻦ راﻫﺒﺮد ﺷﻨﺎﺧﺘﻪ ﻣﯽ ﺷﻮد

Creative cities are considered centers of innovation, creativity and transformation of ideas into wealth. Since the idea of innovation is one of the main elements of competition in the age of globalization, the freedom of any modern society is to have a creative city. Creative cities are an attractive place to work and live the lives of citizens, especially the younger generation, and can also be a place to attract and empower different sectors of the economy. Creativity in cities makes it possible to get rid of administrative and physical impediments. Moving towards the creation and realization of a creative city, due to the location of the city as the location of the formation of knowledge-based platforms, the importance and focus of cities in economic development is essential and important. Therefore, the main objective of this research is to provide a strategy for realizing the indicators of a creative city in Shahr-e Rice and selecting the desired strategy. The statistical population of the study was all the citizens of Ray city, which in 1995 was 349700, and experts. In the group of citizens using the Cochran formula, asample size of 322 was randomly selected and in the group of experts, 30 experts were selected.To analyze the data, the SWOT model and QSPM have been used to prioritize strategies. According to the results of the swot model, the position of the city's creative indicators in Ray has been in aggressive position with all the factors involved. The results of qsmp show that among the four important strategies, the second strategy is to create interactive urban spaces in old and original neighborhoods with the participation of citizens and municipalities with the highest score as the best strategy