پديد آورندگان :
ابراهيم پور، احد دانشگاه تهران , زياري، كرامت اله دانشگاه تهران , حاتمي نژاد، حسين دانشگاه تهران , پوراحمد، احمد دانشگاه تهران
كليدواژه :
توريسم , چرخه حيات مقصد گردشگري , الگوريتم تشخيص , مدل باتلر , تصوير مقصد
چكيده فارسي :
شناخت وضع موجود در فرآيند توسعه، تأثير تعيينكنندهاي در شناخت مسير صحيح برنامهريزي براي توسعه گردشگري دارد و مدل يا نظريه باتلر در خصوص چرخه حيات مقصد گردشگري يكي از بهترين ابزارها در اين زمينه است كه از انتشار اوليه در ابتداي دهه هشتاد ميلادي تاكنون در فاصله زماني بيش از چهل سال بهعنوان يك نظريه معتبر علمي مورد پذيرش متخصصين حوزه گردشگري بوده است. از آغاز تا اكنون روشهاي بسياري براي تشخيص مراحل مختلف چرخه حيات صورت گرفته و تلاشهاي بسياري انجاميافته است كه نظريه به شكل عملياتي تبيين گردد كه مقاله حاضر نيز يكي از اين تلاشهاست. تعيين جايگاه هر مقصد در چرخه حيات مقصد گردشگري منطقاً از فرايندي سه مرحلهاي تبعيت ميكند. ابتدا بايستي ويژگيهاي مراحل مختلف چرخه حيات تعيين شود، شرايط اين شاخصها در مراحل ششگانه چرخه حيات باتلر تدقيق و درنهايت براي تعيين جايگاه مقصد، شرايط فعلي آن با شاخصهاي مربوط به هر مرحله تطبيق داده شود. در اين راستا عوامل متغير مراحل مختلف چرخه حيات در قالب بيست شاخص از مطالعات نظري استخراجشده است كه آنها ميتوان در قالب سه گروه كميت گردشگران، شيوه سفر و وضعيت مقصد طبقهبندي كرد. سپس وضعيت اين شاخصها در هر مرحله از چرخه تدقيق شدهاند. ازآنجاييكه يكي از مشكلات اصلي مدل باتلر نبود مرز دقيقي بين مراحل مختلف است بهجاي انتساب دقيق گزينهها و مراحل به يكديگر كرانه پايين و بالا براي هر گزينه تعيين گرديده است. بر اساس الگوريتم نهايي قرارگيري مقصد در مرحله خاصي از تكامل خود به اثبات ميرسد اگر و فقط اگر گزينه مربوط به آن مرحله در تمام شاخصها داراي ارزش درست باشد.
چكيده لاتين :
Introduction
The knowledge about the existing situation in the process of development has a determining
effect on the knowledge about the correct path of planning towards the development of tourism
and Butler’s model or theory regarding the tourism area life cycle is one of the best tools in this
respect which has been approved by specialists in the field of tourism as a valid scientific theory
from its first publication in the early 1980s to the present in a lapse of more than 40 years. From
the beginning to the present, a lot of methods have been applied to identify diverse stages of the
life cycle and a lot of effort has been made to bring the theory into practice and that is what the
present article is also about. The determination of the position of any destination in the life cycle
of tourism destination logically follows a three-stage process. Initially, it is required that the
features of the different stages in life cycle be pointed out, the conditions of these parameters in
the six-staged life cycle of Butler be stated exactly and finally in order to determine the position
of the destination, its present conditions be matched with the relevant parameter of each stage.
Methodology
Accordingly, the variables of the different stages in the life cycle have been extracted in the
form of 20 parameters from theoretical studies which can be categorized in three groups; the
quantity of tourists, the style of traveling, and the condition of the destination. Then the
conditions of these parameters in each stage of the cycle are examined. Since one of the major
problems of Butler’s model is the absence of an exact borderline between these different stages,
instead of attributing the options and the stages to each other, the upper and lower bounds is
determined for each option. Based on the final algorithm of the position of destination in each
specific stage of its evolution, it will be proved if and only if the option related to that stage has
the correct value in all the parameters.
Results and discussion
The life cycle of a tourist destination has been regularly tested since Butler's initial proposal in
1980. In this research, time series have been used mainly for tourism purposes that have longterm historical information and statistics. More recently, Garay et al. (2011) Used to study
various periods of the tourist life cycle in Catalonia. Efforts have also been made to quantify
and use mathematical models. Also, some studies have focused only on a specific stage of the
cycle (mainly the stages of recession and decline) and have described the characteristics of that
stage. Research on the Butler model covers a wide range from a single attraction such as
Niagara Falls to destinations with diverse attractions such as Lancaster, northwestern Canada,
Yellowstone and the Smoky Mountains. Also during this period, various tourist attractions and
resources, including beaches, islands and mountains, have been studied from various angles
such as model validity, social, environmental and economic changes during the life cycle stages
or tourism planning.
Conclusions
In case of a problem in the cycle and there is a zero violation after entering the defect
elimination cycle, first the two indicators of travel organization and length of stay are removed
and the process continues again to achieve the correct result. To delete the index, the value of all
the fields associated with that value row is actually filled in correctly. If the problem persists
after the error message is returned by returning to the next index entry stage for the
accommodation and loyalty indicators if they have a correct option. Two options are entered
correctly; and as before, the process continues until the result is achieved. In this process,
priority is given to indicators that have a lower degree of validity. Obviously, the indicators that
an option was used to respond to must have been stored somewhere before. In case of a problem
in the cycle and there is a violation of more than one, entering the defect elimination cycle is
done like the second part of zero defect, with the difference that by returning to the entry stage
of the next index with the same priority for the four indicators of travel organization, length of
stay, The way of residence or loyalty, if they have two right options, one is considered the right
option and the process continues until the correct result is obtained.
If the algorithm is not applied correctly in the destination application even after the defect
elimination cycle, the accuracy of the entered information should be re-examined or the subject
should be evaluated as an exception, although the probability of this event is very small and
zero.