پديد آورندگان :
حيدري، رضا دانشگاه فردوسي مشهد , طالب پور، مهدي دانشگاه فردوسي مشهد , نظري ترشيزي، احمد دانشگاه فردوسي مشهد , شجيع، كيانوش دانشگاه فردوسي مشهد , جابري، سجاد دانشگاه فردوسي مشهد
چكيده لاتين :
Introduction
In many successful countries, cities are the basis for the development of the tourism industry,
and urban tourism plays an important role in increasing welfare, improving community
mobility, reconstruction and urban sustainable development. Sports tourism can be recognized
as the motivation and goal of tourism in cities and has the potential to become a trans-sectoral
thing in this industry. Cities have many attractions for sports tourism, and the development of
the sports tourism industry can be an important and effective factor on the growth of urban
development. Therefore, the aim of the present study was to develop competitive strategies and
development of sports tourism in cities by using of the Meta SWOT technique that was
performed as a case study on the metropolis of Mashhad.
Methodology
According to the studied components, the present research is applied and descriptive-analytical
one in terms of targeting and the research method, respectively. This research has been done
quantitatively and qualitatively. To develop the theoretical framework for research and review
of past research, library (documentary) studies and also the survey method in the form of field
surveys and interviews as a tool for collecting information related to research have been used. In
the qualitative part of the research, the goals, resources, capabilities and environmental factors
that effective on the development of sports tourism through library studies and in-depth
interviews with ten experts in the field of sports tourism (five professors of sports management,
three deputies of the General Directorate of Cultural Heritage, Tourism and Handicrafts and two
PhD students in Sports Management), were identified to compose the Meta-SWOT
questionnaire. Data collection was based on Delphi method and Delphi team selection was
based on targeted sampling method. The statistical population in the quantitative research
section consists of all managers, officials, experts and professors of the university, who have a
history of scientific and practical activities related to sports tourism, and finally 35 people
participated in this research as a statistical sample. 73% of the participants in the study were
male and 27% were females. Also, most of the participants in the study were 65 years old and
the youngest were 25 years old, and the total average age of the people in this study was 38
years. 40% of people had a doctorate, 32% had a master's degree and 28% had a bachelor's
degree. Also, the participants in the study included 11 research professors and faculty members
of universities, nine PhD students in sports management, ten deputies and employees of the
Cultural Heritage, Tourism and Handicrafts Organization of Khorasan Razavi province and five
ones from managers of travel and tourism agencies.
Results and discussion
The results showed that the factors of technology, inflation and non-response of infrastructures
were considered as the biggest macro-environmental obstacles for the development of sports
tourism in Mashhad and due to the size of their bubbles, they need to be considered more by the
authorities. Other macro-environmental factors such as the imposition of sanctions, laws and
regulations, popular culture, the ability of the country's executive branch, and political
instability, were ranked next in terms of the impact and necessity of executive action. Among
the factors affecting the success and development of sports tourism in Mashhad, security,
government support, ease of provision of suitable accommodation, health, appropriate
communication channels and at the top of all dynamic economies had the highest strategic
proportion. In other words, they are more valuable, unimaginable and irreplaceable than other
factors; therefore, special attention should be paid to these factors in order to develop tourism in
the city of Mashhad. and even the authorities must be try to promote and develop these factors.
Creating diversity in the attractions of sports tourism in Mashhad, the geographical location and
as well as diversifying access and solving some kind of climate and environmental restrictions
of it must be considered as priority.
Conclusion
Finally, it can be concluded that the development of sports tourism in Mashhad depends on the
priority factors that were identified as the most important indicators of the development of
sports tourism. As the results indicated, dynamic economy is the most important factor for
attracting and developing sports tourism in Mashhad; But a dynamic economy can be achieved
when environmental barriers such as inflation, sanctions, and technological and technological
issues are taken into account. This means that all factors must be taken into account and that the
development of tourism will not be provided by upgrading one sector; Because the identified
factors, such as chain links, are interconnected. Also, since the city of Mashhad has a high
competitiveness among Iranian ones, so that there is a lot of position for improvement and by
upgrading the infrastructure and facilities in the shadow of government support, it must hold
various sporting events to promote sports tourism.
