مطالعه رابطه بين سرمايه اجتماعي با تعهد سازماني و مهارت‌هاي ارتباطي كاركنان روابط عمومي سازمان‌هاي دولتي تبريز

Study of the Relationship between Social Capital and Organizational Commitment and Communication Skills of Public Relations Officers of Tabriz Public Organizations

مهارت­ هاي ارتباطي عبارت است از توانايي انتقال و اشتراك موثر ايده ­ها و احساس. تعهد سازماني به ميزان نسبي همانندسازي با سازماني خاص و يا دلبستگي به آن سازمان گفته مي­ شود كه مي‌تواند حداقل به‌ وسيله سه عامل مشخص شود: اعتقاد راسخ به ارزش‌ها. مطالعه­ حاضر، تعيين رابطه ميان ميزان سرمايه اجتماعي با ميزان تعهد سازماني و ميزان مهارت­ هاي ارتباطي ميان كاركنان روابط عمومي سازمان­ هاي دولتي تبريز بود. روش تحقيق به لحاظ ماهيت، توصيفي و از نوع پيمايشي، از نظر هدف، كاربردي و از نظر زمان نيز، از نوع مقطعي بود. جامعه آماري و حجم نمونه كليه كاركنان شاغل در روابط عمومي­ هاي سازمان ­هاي دولتي تبريز كه تعداد آن­ها 388 نفر بودند. براي جمع‌آوري داده‌ها، از پرسشنامه مهارت­ هاي ارتباطي بارتون، پرسشنامه تعهد سازماني آلن و ماير و پرسشنامه سرمايه اجتماعي ناهپيت و گوشال استفاده شده است. يافته­ هاي تحقيق نشان دادكه سرمايه اجتماعي با مهارت­ هاي ارتباطي و تعهد سازماني كاركنان روابط عمومي سازمان­ هاي دولتي تبريز رابطه مثبت و معني‌دار دارد.

Communication skills are the ability to transfer and share effective ideas and feelings. Organizational commitment is relative to the degree of replicating with a particular organization or attachment to that organization, which can be identified at least by three factors: firm belief in the values and goals of the organization, the desire to do more to achieve the goals of the organization and the strong desire to stay in and join the organization. The purpose of this study was to determine the relationship between the amount of social capital with the amount of organizational commitment and the amount of communication skills among public relations staff of Tabriz State Organizations. The research method was descriptive in nature, and survey type, in terms of purpose was applied and in terms of time was of a cross-sectional nature. The statistical population and sample size were all employees of public relations agencies of Tabriz, which were 388 people. Barton Communication Skills Questionnaire, Allen & Meyer Organizational Commitment Questionnaire, and Social Capital Nahopit and Auschall Questionnaire were used to collect data. The research findings showed that, there is a positive and significant relationship between social capital and communication skills and organizational commitment of public relations staff of public organizations of Tabriz.