بررسي نقش اخلاق رسانه‌اي در طنز مكتوب نشريات كشور

A survey on the of Role of Media Ethics in the Written Satire of Nationwide Publications

در عصر حاضر كه جوامع با پديده هاي تازه اي در حوزه ارتباطات رو به رو هستند لزوم بازنگري كلي به مباحث جانبي رسانه ها از جمله اخلاق رسانه اي احساس مي شود. طنز اگرچه موضوع جديدي در تاريخ اجتماعي ايران نيست ولي در عرصه ي رسانه اي، از پيشينه ي كمتري برخوردار است. حضور اين تازه وارد جديد به روزنامه ها، مسائل جديدي را با خود به همراه آورده است. با ظهور نشريات و طنزنويسي در آن ها قواعد جديدي بايد پايه گذاري شود كه در آن روزنامه ها علاوه بر رعايت حقوق مخاطب و شهروندان از دايره اخلاق اجتماعي نيز خارج نشوند. در اين مقاله پس از تعاريفي در حوزه هاي طنز و اخلاق رسانه اي به جايگاه و نقش اخلاق رسانه اي در زمينه طنز مكتوب اشاره مي كنيم و با طرح فرضيه هايي آن را از نظر مي گذرانيم. در اين پژوهش از روش پيمايشي استفاده شده و پرسشنامه ها در بين تمام كساني كه در مطبوعات سراسري به صورت حرفه اي مشغول به فعاليت هستند توزيع شده است.

Although satire is not a new issue in Iran's social history, it enjoys a shorter background in the realm of media. Naturally, the presence of this newcomer in newspapers, has brought new issues alongside itself. Experts have considered two main features or purposes for satire. One is criticism and the other modification. The latter can be considered the result of the first, if everything ends up fruitfully. These two purposes can be thought of as the most effective functions for satire, though overgeneralization cannot be done in this regard either. However, a satirist should be familiar with media ethics, freedom of press, and privacy. He should also know the functional concept of satire and apply criticism and modification principles to his writings. In the present research, we have discussed the effect and role of media ethics in the field of written satire of nationwide journals so as to have paid the due attribute from this viewpoint as well. Media theories, the fundamental theories of ethics and media, and normative theories of media have been used in this research. The research method was measurement and the means of data collection was questionnaire. The statistical community which has been considered totally consists of 84 members composed of journal satirists and caricaturists throughout the country.