تبيين نقش ميانجي همدلي سازماني در ارتباط بين داستان سرايي و موفقيت سازماني

Explaining the Mediating Role of Organizational Empathy in the Relationship between Storytelling and Organizational Success

اين پژوهش با هدف بررسي رابطه بين داستان سرايي و موفقيت سازماني با نقش ميانجي همدلي سازماني در بيمارستان هاي دولتي شيراز انجام شده است كه به نوعي از پژوهش هاي توصيفي و از نوع همبستگي محسوب مي شود، جامعه آماري تحقيق شامل كليه كاركنان بيمارستان هاي دولتي شيراز مشتمل بر 2600 نفر بود كه از طريق فرمول كوكران حجم نمونه اي برابر 335 نفر احصا گرديد، ابزار اندازه گيري داده ها شامل سه پرسشنامه داستان سرايي سازماني مقدسان (1394)، موفقيت سازماني مقيمي (1388) و پرسشنامه همدلي سازماني از ژندا و لوديس (2008) بود كه به روش نمونه گيري تصادفي طبقه اي بين نمونه آماري توزيع گرديد. به منظور تجزيه و تحليل داده ها از روش هاي ضريب همبستگي پيرسون و تحليل رگرسيون سلسله مراتبي با استفاده از نرم افزارهاي آماري SPSS و Amos استفاده شد. نتايج تجزيه و تحليل داده ها نشان داد كه داستان سرايي با ضريب 0/46 تاثير مثبت و معناداري بر موفقيت هاي سازماني بيمارستان هاي دولتي شيراز دارد، داستان سرايي با ضريب 0/27 تاثير مثبت و معناداري بر همدلي سازماني دارد، همچنين همدلي سازماني با ضريب 0/29 بر موفقيت سازماني كاركنان بيمارستان هاي دولتي شيراز تاثير مثبت دارد كه بر اين اساس پيشنهاد مي شود مديران داستان هايي را براي ارايه انتخاب كنند كه جو همدلي بين كاركنان و به تبع آن موفقيت سازماني را افزايش دهد.

The main goal of any organization is to achieve success. There is no way to achieve this goal but to resort to a systematic, indigenous, and practical perspective. The success of each organization requires its managers and members to pay attention to main concepts, including organizational culture, learning, empathy, and policies. One strategy to empower the personnel is storytelling. Stories convey the meanings and shape, facilitate, and reconstruct social exchanges in organizations. According to postmodern thinking, the organization is made up of a collection of stories, of which one dominates at any given time and the others are screaming to attract attention. The need for organizational continuous success of the health sector and its critical role in improving the social dynamics makes it necessary to explore the cohesion of hospitals' cultural context in terms of employees' empathy. THEORETICAL FRAMEWORK One of the most important motivations for any organization and its managers is the need for success. Success refers to the extent to which the organization is satisfied with progress according to its capabilities. Storytelling is the art of creating ideas and knowledge through the organization's situational and spiritual characteristics. Organizational empathy may serve as a mediator of the relationship between storytelling and organizational success. Beyond the organization's non-renewable assets, employees are considered as a generative and irreplaceable resource if it is accompanied by the organizational cohesion and empathy.