شماره ركورد
1167325
عنوان مقاله
Consideration of satisfaction factors of electronic management of relationship with customers in factories
پديد آورندگان
Azar ، Adel Tarbiat Modarres University , Haghighi ، Mohammad Tehran University , Shakerami ، Damoon Isfahan University - Shakhes Pajouh research institute
از صفحه
173
تا صفحه
186
كليدواژه
electronic management of relationship with customer , customer satisfaction , structural equations
چكيده فارسي
Widespread usage of web technology provides an opportunity for business in order to use internet as the tool for management of electronic relationship with costumers. Organizations that undertake expense of investment in this field, one of their primary purposes is improvement of satisfaction of costumers. For this reason, in most of organizations which use the system of electronic relationship with costumers, there is this question that does this action affects customer satisfaction or not? Therefore, it is determined that this question and dimensions of customer satisfaction are considered in research project. The present research is functional in terms of the purpose. The results of research, after collection of data and analysis by using LISREL software shows that electronic management in factories affects satisfaction dimensions of after-sale services, product and sales process
عنوان نشريه
مديريت شهري
عنوان نشريه
مديريت شهري
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