كليدواژه :
نشانه معناشناسي , تفكر جادويي , انيمه , مانگا , سفيدبرفي و هفت كوتوله , شهر اشباح
چكيده لاتين :
Legends, anecdotes and tales are a reflection of
people’s life which in turn represents their experiences.
Behaviors, rituals, traditions and cus toms together with
types of thinking s tyles, mores associated with kindred
and kinship and many other deeds, both written and
verbal, passed down from generation to generation
cons titute the cultural possessions of a nation. As
two themes, talisman and magic which are found in
anecdotes and tales with their central motif based on a
magical thinking have their roots in traditions. S till these
themes are clearly evident in modern society and leave a
noticeable impact on the folk cus toms of urban and rural
communities. Magical thinking has been a permanent
fixture of human life, from unknowing early humans
who learned through experience to modern humans who
receive scientific teachings and live in an environment
affected by thinking, wisdom and technology. For
millennia, humans have believed that everything in the
world around them is alive and, above all, aware of
what’s going on. To them, talisman and magic manifes t
themselves in certain objects, forms, sounds, terms,
movements, beverages, edibles and inhalants which
are effectively used to transfer, change or take control
of natural forces and matters. Based on their cus toms,
traditions and thinking, countries in four corners of the
world have maintained a type of magical behaviors
and passed them down to following generation. In our
dreams, imaginations, films and books, we animate living
creatures and even objects in a bid to nurture a magical
belief, something which has left its footprint on our real
life as well. Myths and tales on elves which have been
created based on these [magical] beliefs, rites and rituals
are s till lis ten-worthy and believable although they are
old and impalpable. As an art-indus try, animation with
its salient features such as daydreaming, enchantment,
and animation of lifeless objects has successfully drawn
ideas from these anecdotes and created multiple products
which are themed after talisman and magic. Snow White
and the Seven Dwarfs, an American animated musical
fantasy film directed by David Hand, and Spirited Away,
a Japanese animation directed by Hayao Miyazaki, are
two remarkable fantasy films which have chosen talisman
and magic as their themes based on discrete cultural signs
and indexes. According to semioticians, signs which are
created in the form of words, images, sounds and objects
affect the text and lend meaning to it. Through semiotics,
the secrets and talisman of language and texts can be
unraveled and concepts can be thoroughly fathomed out.
The s tudy of signs along with identification and analysis
of man’s cultural works helps raise human perception
and awareness when it comes to various sciences such as
anthropology, philosophy, sociology and art, in particular.
Thus, the researcher has chosen Spirited Away and Snow
White and the Seven Dwarfs in pursuit of a practical goal.
The researcher has tapped a qualitative method for this
s tudy with an approach toward sign-semantics and has
s tudied different resources including written archives,
libraries as well as audiovisual materials and s tills.
