برنامه ريزي استراتژيك براي موسسات كوچك و متوسط

Strategic Planning for SMEs

Strategic planning has a key role in organizational success in the competitive markets. This type of planning which usually has been applied by large organizations, results in selecting proper strategies that bring progresses and excellences for organizations. This paper is aimed to identify the differences between strategic planning in large and small enterprises. Also a suitable model of strategic planning is developed for small enterprises through comparing existing strategic planning models for large and small organizations. To identify the differences, some known differences were discovered from literature and tested in statistical sample of this study. Finally the differences are identified through analysing gathered data. To design the new strategic planning model for small enterprises, 9 models of large and 3 models of small enterprises were studied comparatively. Three factors were exerted as common factors of 12 compared models. They were: 1. Mission & vision; 2. External & internal factors; and 3. Strategies & strategic plans. These exerted factors were considered as principle factors of the new model. Considering special characteristics of small enterprises, another factor was added as a special factor to the new model. The fourth factor was the "view or perspective of top managers" of small enterprises. This new model became the conceptual model of this study. Findings show that strategic planning for large organizations is different from small enterprises. And also the new developed model is suitable for small enterprises from different dimensions.