شناسايي و تحليل پتانسيل‌ها و چالش‌هاي توسعه گردشگري منطقه ساردوئيه

Identifying and analyzing the potentials and challenges of tourism development in the Sardoyeh region, Iran

با توجه به اينكه راهبردهاي گذشته در زمينه توسعه نواحي نتوانسته اند در حل مسائل و معضلات موجود در نواحي روستايي موفقيت آميز عمل كنند. يكي از راهبردهاي كه اخيرا مورد توجه قرار گرفته، بحث توسعه گردشگري در نواحي محروم و داراي پتانسيل هاي لازم مي باشد كه به عنوان رويكردي نوين و باصرفه مي تواند در جهت رفع اين معضلات و تجديد حيات روستاها نقش مهمي ايفا نمايد و در كاهش شكاف منطقه اي و بهبود شاخص هاي توسعه بسيار تاثيرگذار باشد. اين پژوهش با هدف تعيين راهبردهاي مناسب براي توسعه گردشگري منطقه ساردوئيه از توابع شهرستان جيرفت تدوين شده است و در پي پاسخ به اين سوالات مي باشد كه پتانسيل ها و محدوديت هاي توسعه گردشگري روستايي اين منطقه كدام است؟ و چه راهبردها و راهكارهايي براي توسعه اين نوع گردشگري مي توان ارائه داد؟ روش به كار رفته، توصيفي-تحليلي كه با استفاده از اطلاعات پيمايشي و اسنادي و بهره گيري از مدل استراتژيك سوات به شناسايي نقاط ضعف، قوت، فرصت ها و تهديدها و ارائه راهبردهاي مناسب براي توسعه گردشگري منطقه ساردوئيه پرداخته شده است. نتايج پژوهش نشان مي دهد منطقه مورد مطالعه علي الرغم برخورداري از پتانسيل هاي بالا در زمينه توسعه گردشگري، با تهديدها و چالش هاي جدي و اساسي مواجه است. لذا برنامه ريزي مناسب و اولويت دهي به توسعه گردشگري با استفاده از توانمندي هاي موجود، مي تواند تهديدها و ضعف هاي توسعه گردشگري اين منطقه را برطرف نمايد و نهايتا به عنوان گام مهمي براي توسعه پايدار روستايي اين منطقه عمل نمايد.

IntroductionTourism is one of the most important accomplishments that has played a special role in the development of human activities in recent decades. As economists call it, tourism is a sort of invisible exports. In fact, tourism is considered an industry today. Jiroft County in Kerman province is no exception. It has the potential and many natural attractions. The tourism industry can be very supportive of the development of Jiroft. Achieving these advantages and requirements will not be possible until the proper planning and contexts are provided. The first step in planning for tourism development in Jiroft is identifying its strengths and bottlenecks. In this regard, the present study aims to review and analyze the most important opportunities and challenges for ecotourism development of Sardoyeh in Jiroft County. These are necessary for strategic planning process, which is an important and essential step for planning tourism development and consequently sustainable regional and national development.Materials and methods This study aimed to determine the appropriate strategies for the development of tourism in Sardoyeh area of Jiroft County in order to answer the following questions: What are the potentials and limitations of rural tourism development in the region? What strategies and solutions can be identified for developing this type of tourism in the region? In this research, descriptive-analytical method and field and documentary information was used. SWOT strategic model was used to identify weaknesses, strengths, opportunities and threats. The QSPM model was used to offer the most important strategies in the field of tourism development in the Sardoyeh region. The statistical population of this research is Jiroft County and the sample population includes 25 experts related to tourism in Jiroft County.Discussion and resultsSurveys showed that despite the great potential of Sardoyeh, there was no proper planning for the development of ecotourism in the region. Investigation of internal and external factors using SWOT model showed that although the study area has high potentials, tourism industry in the region faces serious challenges and threats. Based on the analysis, 4 conservative strategies are presented, with the first priority being "applying appropriate management practices to attract private and public funds" with the highest score based on the QSPM matrix score.ConclusionIt can be concluded from the results, that decreasing internal threats and weaknesses and using existing opportunities and strengths are necessary, while external opportunities must be used to address the weaknesses. Therefore, these plans and strategies can address many of the threats and disadvantages of ecotourism development in Jiroft County, thus moving towards ecotourism development and taking an important step towards sustainable regional and national development.