تبيين نقش شراكت راهبردي بانك تجارت با فين‌تك‌ها در كارايي با ميانجيگري تحولات فناورانه و بانكداري ديجيتال

Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking

هدف: امروزه، بخش بانكي دستخوش تغيير ساختار و رويكردهاي سازمان‌دهي فرايندهاي تجاري شده است. انتظارهاي مشتريان، تحولات فناوري، الزامات قوانين و مقررات و بحران در اقتصاد، ضرورتي براي تشكيل و تحول در نظام بانكي است. با در نظر گرفتن اين عوامل، بهتر است بانك‌هاي سنتي، با فناوري‌هاي مالي، شراكت راهبردي تشكيل دهند تا بتوانند ميزان كارايي خود را در بازار رقابتي فعلي افزايش دهند. هدف پژوهش حاضر، تبيين نقش شراكت راهبردي بانك تجارت با فين‌تك‌ها در كارايي با ميانجيگري تحولات فناورانه و بانكداري ديجيتال است. روش: جهت‌گيري پژوهش، كاربردي و از نظر هدف، توصيفي است و در آن، براي جمع‌آوري داده‌ها، از روش پيمايشي و براي تحليل داده‌ها، از روش هم‌بستگي استفاده شده است. يافته‌ها: بر اساس يافته‌هاي پژوهش، نقش شراكت راهبردي بانك تجارت با فين‌تك‌ها (944/19 T:)، تحولات فناورانه ديجيتال (340/27 T:)، بانكداري ديجيتال (374/72 T:)، نقش تحولات فناورانه ديجيتال (439/4 T:) و بانكداري ديجيتال (161/8 T:) بر كارايي تأييد شد. از سوي ديگر، نقش غيرمستقيم متغيرهاي ميانجي تحولات فناورانه ديجيتال (362/121 T:) و بانكداري ديجيتال (644/590 T:) ميان شراكت راهبردي بانك تجارت با فين‌تك‌ها و كارايي به تأييد رسيد. نتيجه‌گيري: تمام هفت فرضيه اصلي و دوازده فرضيه فرعي تأييد شدند. نتايج اين پژوهش نشان داد كه شراكت راهبردي بانك‌ها با فناوري‌هاي نوين مالي يك انتخاب نيست، بلكه براي همه بانك‌ها، ضرورتي است كه به كارايي آنها منجر مي‌شود و در حوزه‌هاي تحولات فناوري ديجيتال و بانكداري ديجيتال براي بانك‌ها مزيت زيادي دارد.

Objective This study seeks to determine whether the strategic alliance of Tejarat bank with Fintech affects their efficiency. an‎d also, does the mediating role of technological change and digital banking variables between the strategic alliances of Tejarat bank with Fintech affect efficiency? Methodology Orientation of applied research and in terms of purpose is descriptive that has used survey method to collect data and correlation method to analyze data. Data analysis was performed using SPSS tools and Smart PLS software. Findings The findings showed that the role of strategic alliance of Tejarat bank with Fintech with single fin on efficiency (T: 19/944), digital technology developments (T: 27/340) and digital banking (T: 72/374) and the role of digital technology developments (T: 4/439) Digital Banking (T: 8/161) confirmed efficiency. The indirect role of the mediating variables of digital technological developments (T: 121/362) and digital banking (T: 590/644) between the strategic alliance of Tejarat bank with Fintech and efficiency was also confirmed. Conclusion Strategic alliance between Tejarat bank and financial technologies will significantly reduce the costs of services and increase the efficiency of the bank so that communication with new financial technologies can lead to competitive advantage and control of the service market. The majority of the banks in Iran are operating based on traditional procedures and customers are looking for easy and affordable banking operations, so the alliance between the bank and Fin Techs has been able to gain customer satisfaction and generate revenue. The related activities will subsequently improve the banking efficiency. In recent years, the increasing use of digital technologies has had a major impact on many sectors, especially the banking sector. This rapid change is called the digital technological change. Therefore, digitization of Tejarat bank is one of the most important concerns of bank executives and managers. According to this research, Tejarat bank can provide digital transformation with strategic and bilateral unity between themselves and different areas of financial technology. Given that Tejarat Bank is one of the local banks that have provided the necessary platform for digital transformation, this process is possible through the sharing of emerging technologies such as Fintech and single Fintech startups. Digital transformation provides opportunities for non-traditional service delivery with the driving force that creates financial capacity in the financial services markets; these opportunities are either consolidated or in many cases can help achieve the desired result. Digital Banking is a new concept of e-banking that aims to enrich and improve online services along with the use of new digital technologies such as mobile and financial social networks. This has led to lower operating costs and reduced errors, market expansion and increased bank revenue sources. The change in the nature of the physical branches of the Tejarat bank is considered as a key point in the role of the strategic alliance between Tejarat bank and modern financial technologies on digital banking. In other words, the physical branches of a Tejarat bank will not be eliminated, but they will apply some changes in the business model.