پديد آورندگان :
Banari ، Reza Shahid Chamran University of Ahvaz - Faculty of Letters Humanities - Department of English Language Literature , Jalilifar ، Alireza Shahid Chamran University of Ahvaz - Faculty of Letters Humanities - Department of English Language Literature , G. Shooshtari ، Zohreh Shahid Chamran University of Ahvaz - Faculty of Letters Humanities - Department of English Language Literature
كليدواژه :
The Appraisal Framework , Rhetorical Moves , Lexico , grammatical Resources , Dialogic and Monologic Settings
چكيده فارسي :
This study examined blurbs in the discipline of economics to investigate how evaluative lexicogrammatical resources are employed in the logogenetic constructions of these blurbs. The study was informed by the appraisal framework proposed by Martin and White (2005), which describes the language of our attitudes, viewpoints, and personal judgments toward people, objects, and things. All three categories of the appraisal framework, including attitude, engagement, and graduation, were thoroughly explored. Findings demonstrated that economics blurbs are densely packed with appreciation. Graduation was also found to be realized both as intensification and quantification. The study showed that blurbs can be dialogically or monologically constructed based on the presence or absence of external voices as well as engagement resources and locutions. Meanwhile, lexicogrammatical realizations were found not to be restricted to one type of grammatical structures. Various forms including adjectival qualities, nominalized qualities, and processes are employed for encoding evaluative resources. The findings of the study provide those interested in this genre insights into the practical details of blurbs rsquo; advertising discourse and keep them informed of the curricular rules and regularities dominating promotional discourse
