نقش عليّ مقايسه اجتماعي و تبليغات در مدگرايي از طريق همسالان

The role of social comparison and advertising at Fashion victim through peer

در اين مقاله نقش عليّ مقايسه اجتماعي و تبليغات در مدگرايي از طريق همسالان مورد مطالعه قرار گرفت. كليه دانشجويان دانشگاه پيام نور اهواز در سال تحصيلي 1393 جامعه آماري تحقيق حاضر را تشكيل داده اند كه از بين آنها 245 نفر به صورت داوطلبانه انتخاب شدند. داده هاي تحقيق از طريق پرسش نامه هاي محقق ساخته مقايسه اجتماعي، تبليغات، همسالان و مدگرايي جمع آوري گرديد. ضمنا روش تحقيق همبستگي است و براي تحليل داده ها از ضريب همبستگي پيرسون و تحليل مسير استفاده بعمل آمد. نتايج نشان داد كه مقايسه اجتماعي، تبليغات و همسالان با مدگرايي رابطه عليّ مثبت دارد و رابطه تبليغات با مدگرايي از طريق همسالان معني دار است.

In this paper, the causal role of social comparison and advertising Fashion victim was studied by peers. All of Ahwaz Paym Noor University students in the academic year 1393 contributed research population which 245 among students were selected. Research data through a questionnaire designed by the researchers compared the social, advertising, peers and Fashion victim collected. In addition, methods for data analysis, Pearson correlation and path analysis were used. The results showed that social comparison, advertising and peer-to Fashion victim causal relationship has a positive and relationship between advertising and Fashion victim by peers was significant. With the help of social comparison, advertising and peers we can be predicted the fashion victim.