ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ رﮐﻦ اﺻﻠﯽ اﺧﻠﺎق ﺣﺮﻓﻪ اي و ارزﯾﺎﺑﯽ راﺑﻄﻪ اﺷﮑﺎل اﺧﺘﯿﺎري و ﻗﺎﻧﻮﻧﯽ آن ﺑﺎ ﻧﮕﺮش ﻣﺸﺘﺮﯾﺎن

Social Responsibility Is a Key Element of Professional Ethics & Evaluates the Relationship between Its Voluntary & Legal Forms & the Attitude of Customers

زﻣﯿﻨﻪ: ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ رﮐﻦ اﺳﺎﺳﯽ در اﺧﻠﺎق ﺣﺮﻓﻪ اي اﺳﺖ. ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﺷﺮﮐﺖ ﯾﮏ ﻋﻨﺼﺮ ﻣﻬﻢ در ﻣﺒﺎﺣﺜﻪ ﺑﯿﻦ ﺷﺮﮐﺖﻫﺎ و ذﯾﻨﻔﻌﺎن ﺑﻮده و ﺑﺮ ﺑﺮﻧﺎﻣﻪ ﮐﺎري ﺷﺮﮐﺖﻫﺎ ﺗﺄﺛﯿﺮﮔﺬار اﺳﺖ. از اﯾﻦ رو ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺑﺮ آن ﺷﺪ ﺗﺎ راﺑﻄﻪ اﺷﮑﺎل اﺧﺘﯿﺎري و ﻗﺎﻧﻮﻧﯽ ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ را ﺑﻪ ﻋﻨﻮان رﮐﻨﯽ اﺳﺎﺳﯽ در اﺧﻠﺎق ﺣﺮﻓﻪ اي ﺑﺎ ﻧﮕﺮش ﻣﺸﺘﺮﯾﺎن ﻣﻮرد ﺑﺮرﺳﯽ ﻗﺮار دﻫﺪ. روش: روش ﭘﮋوﻫﺶ ﺣﺎﺿﺮ آﻣﯿﺨﺘﻪ ﺑﻮد. در ﺑﺨﺶ ﮐﯿﻔﯽ در ﺑﺨﺶ ﮐﯿﻔﯽ ﭘﮋوﻫﺶ در دو ﻣﺮﺣﻠﻪ اﻧﺠﺎم ﺷﺪ در ﻣﺮﺣﻠﻪ اول، از اﺳﺘﺮاﺗﮋي ﻓﺮاﺗﺮﮐﯿﺐ اﺳﺘﻔﺎده ﺷﺪ ﮐﻪ ﺑﺮاي ﺗﺤﻠﯿﻞ ﻣﺘﻮن اﻧﺘﺨﺎب ﺷﺪه از ﻣﻘﺎﻟﺎت، از روش ﺗﺤﻠﯿﻞ ﺗﻢ اﺳﺘﻔﺎده ﺷﺪ. در ﻣﺮﺣﻠﻪ دوم، از روش ﺗﺤﻠﯿﻞ ﻣﺘﻌﺎﻣﺪ و ﺗﺤﻠﯿﻞ ﺗﻮاﻣﺎن اﺳﺘﻔﺎده ﺷﺪ )ﺑﺎ ﮐﺎرﺑﺮد ﻧﺮم اﻓﺰار اسﭘﯽاساس( اﺳﺘﻔﺎده ﺷﺪ. در ﺑﺨﺶ ﮐﻤﯽ از روش ﺷﺒﻪ ﺗﺠﺮﺑﯽ اﺳﺘﻔﺎده ﺷﺪ. ﺟﺎﻣﻌﮥ آﻣﺎري ﭘﮋوﻫﺶ ﺷﺎﻣﻞ ﺗﻤﺎﻣﯽ ﻣﺸﺘﺮﯾﺎن ﻋﻤﺪه ﺷﺮﮐﺖﻫﺎي ﺗﻮﻟﯿﺪ ﻣﻮاد ﻏﺬاﯾﯽ اﺳﺘﺎن ﺧﺮاﺳﺎن ﺑﻮد ﮐﻪ از ﻣﯿﺎن آﻧﻬﺎ 220 ﻧﻔﺮ ﺑﺎ روش ﻧﻤﻮﻧﻪ ﮔﯿﺮي ﺗﺼﺎدﻓﯽ ﺧﻮﺷﻪ اي ﺑﻪﻋﻨﻮان ﻧﻤﻮﻧﮥ ﭘﮋوﻫﺶ اﻧﺘﺨﺎب ﺷﺪﻧﺪ.اﺑﺰار ﭘﮋوﻫﺶ ﭘﺮﺳﺸﻨﺎﻣﻪ اﺳﺘﺎﻧﺪارد ﺑﻮد و ﺑﻪﻣﻨﻈﻮر ﺗﺠﺰﯾﻪوﺗﺤﻠﯿﻞ دادهﻫﺎي ﭘﮋوﻫﺶ از آزﻣﻮن t ر ﻧﺮماﻓﺰارﻫﺎي SPSS اﺳﺘﻔﺎده ﺷﺪ. ﯾﺎﻓﺘﻪ ﻫﺎ: ﻧﺘﺎﯾﺞ ﭘﮋوﻫﺶ ﻧﺸﺎن داد ﻧﮕﺮش ﻣﺸﺘﺮي ﻧﺴﺒﺖ ﺑﻪ ﮐﺴﺐ و ﮐﺎرﻫﺎي ﮐﻪ ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ )در ﻫﺮ دو ﺷﮑﻞ ﺧﺘﯿﺎري و ﻗﺎﻧﻮﻧﯽ( ﺑﺎﻟﺎﯾﯽ ﺑﺎ ذﯾﻨﻔﻌﺎن دارﻧﺪ ﺑﺎ ﮐﺴﺐ و ﮐﺎرﻫﺎﯾﯽ ﮐﻪ ﺑﻪ اﯾﻦ ﻣﻮارد ﺑﯽ ﺗﻮﺟﻪ اﻧﺪ، ﻣﺘﻔﺎوت اﺳﺖ. ﻫﻤﭽﻨﯿﻦ ، ﻧﮕﺮش ﻣﺸﺘﺮي ﻧﺴﺒﺖ ﺑﻪ ﮐﺴﺐ و ﮐﺎرﻫﺎي ﮐﻪ ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ اﺧﺘﯿﺎري ﺑﺎﻟﺎﯾﯽ ﺑﺎ ذﯾﻨﻔﻌﺎن دارﻧﺪ ﺑﺎ ﮐﺴﺐ و ﮐﺎرﻫﺎﯾﯽ ﮐﻪ ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ ﻗﺎﻧﻮﻧﯽ ﺑﺎﻟﺎﯾﯽ دارﻧﺪ، ﻣﺘﻔﺎوت اﺳﺖ. ﻧﺘﯿﺠﻪ ﮔﯿﺮي: ﺗﻮﺟﻪ ﺳﺎزﻣﺎن ﺑﻪ ﻣﻮﻟﻔﻪ ﻣﺴﺌﻮﻟﯿﺖ اﺟﺘﻤﺎﻋﯽ در ﻫﺮ دو ﺷﮑﻞ ﻗﺎﻧﻮﻧﯽ و اﺧﺘﯿﺎري آن ﻧﮕﺮش ﻣﺸﺘﺮﯾﺎن را ﺑﻪ واﺳﻄﻪ ﺗﺴﻬﯿﻞ و ﺗﺴﺮﯾﻊ ﻓﺮاﯾﻨﺪ ﺧﺪﻣﺎترﺳﺎﻧﯽ ﺑﻪ آﻧﺎن ، ﺗﺤﺖ ﺗﺎﺛﯿﺮ ﻗﺮار ﻣﯽ دﻫﺪ

Background: Social responsibility is an essential element of professional ethics. Corporate social responsibility is an important element in the debate between companies and stakeholders and affects the work plan of companies. Therefore, the present study aimed to investigate the relationship between voluntary and legal forms of social responsibility as an essential pillar in professional ethics with customer attitudes. Method: The method of the present study was mixed. In the qualitative part, in the qualitative part, the research was conducted in two stages. In the first stage, a hybrid strategy was used, which used the theme analysis method to analyze the texts selected from the articles. In the second stage, orthogonal analysis and simultaneous analysis were used (using SPSS software). Quantitative experimental method was used in a small part. The statistical population of the study included all major customers of food production companies in Khorasan province, from which 220 people were selected by cluster random sampling as a research sample. The research tool was a standard questionnaire and in order to analyze the research data from t-test It was used in SPSS software. Results: The results showed that the customer's attitude towards businesses that have high social responsibility (in both voluntary and legal forms) with stakeholders is different from businesses that ignore these issues. Also, the customer attitude towards businesses that have high discretionary social responsibility with stakeholders is different from businesses that have high legal social responsibility. Conclusion: The organization's attention to the component of social responsibility in both its legal and optional forms affects the attitude of customers by facilitating and accelerating the service process to them.