مدل ارﺗﺒﺎﻃﯽ ﺷﺒﮑﻪﻫﺎي اﺟﺘﻤﺎﻋﯽ، ﺳﻮاد رﺳﺎﻧﻪاي، ﺳﺮﻣﺎﯾﮥ اﺟﺘﻤﺎﻋﯽ و ﻫﻮﯾﺖ اﺟﺘﻤﺎﻋﯽ دﺳﺖاﻧﺪرﮐﺎران ﺑﺮﻧﺎﻣﻪﻫﺎي ورزﺷﯽ ﺻﺪاوﺳﯿﻤﺎي ﺟﻤﻬﻮري اﺳﻼﻣﯽ اﯾﺮان

Communication Model of Social Networks, Media Literacy, Social Capital and the Social Identity of the Sport Program Makers of the Islamic Republic of Iran Broadcasting

ﭼﮑﯿﺪه ﻫﺪف از اﯾﻦ ﺗﺤﻘﯿﻖ ﺑﺮر ﺳﯽ ﻣﺪل ارﺗﺒﺎﻃﯽ ﺷﺒﮑﻪ ﻫﺎي اﺟﺘﻤﺎﻋﯽ، ﺳﻮاد ر ﺳﺎﻧﻪ اي و ﺳﺮﻣﺎﯾﮥ اﺟﺘﻤﺎﻋﯽ ﺑﺎ ﻫﻮﯾﺖ اﺟ ﺘﻤﺎﻋﯽ د ﺳﺖ اﻧﺪرﮐﺎران ﺑﺮﻧﺎﻣﻪﻫﺎي ورزﺷــﯽ ﺻــﺪاوﺳــﯿﻤﺎي ﺟﻤﻬﻮري اﺳــﻼﻣﯽ اﯾﺮان ﺑﻮد. روش ﺗﺤﻘﯿﻖ ﮐﺎرﺑﺮدي، راﻫﺒﺮدي، ﮐﻤﯽ و ﻫﻤﺒﺴــﺘﮕﯽ ﺑﻮد. ﺟﺎﻣﻌﮥ آﻣﺎري ﭘﮋوﻫﺶ ﺗﻤﺎﻣﯽ دﺳــﺖ اﻧﺪرﮐﺎران ﺑﺮﻧﺎﻣﻪ ﻫﺎي ورزﺷــﯽ ﺻــﺪاوﺳــﯿﻤﺎ ي ﺟﻤﻬﻮري اﺳــﻼﻣﯽ اﯾﺮان ﺑﻮدﻧﺪ و ﺑﻪ ﻣﻨﻈﻮر ﺑﺮآورد ﺣﺠﻢ ﻧﻤﻮﻧﻪ از ﻧﺮماﻓﺰار SPSS Sample Power ا ﺳﺘﻔﺎده ﺷﺪ ﮐﻪ ﺑﺎ ﻣﺪﻧﻈﺮ ﻗﺮار دادن ﺣﺪاﮐﺜﺮ ﻣﺘﻐﯿﺮ ﻣ ﺴﺘﻘﻞ اﺛﺮﮔﺬار ﺑﺮ ﻣﺘﻐﯿﺮﻫﺎي واﺑ ﺴﺘﮥ در ﮔﯿﺮ در ﻣﺪلﻫﺎي رﮔﺮﺳﯿﻮﻧﯽ ﭘﮋوﻫﺶ و درﺻﺪ ﺧﻄﺎي 0/05، ﺗﻮان ﺑﺎﻻﺗﺮ از 0/80 و ﺣﺠﻢ اﺛﺮ 0/05، ﺣﺠﻢ ﻧﻤﻮﻧﻪ ﺑﺮاﺳﺎس ﺟﺎﻣﻌﮥ 350 ﻧﻔﺮي ﺣﺪود ﺗﻌﺪاد 324 ﻧﻔﺮ ﺑﺮآورد ﺷﺪ ﮐﻪ ﺑﻪ ﺻﻮرت در د ﺳﺘﺮس اﻧﺘﺨﺎب ﺷﺪﻧﺪ. ﮔﺮدآوري دادهﻫﺎ ﺑﻪ ﺻﻮرت ﻣﯿﺪاﻧﯽ ﺑﺎ ﮐﻤﮏ ﭘﺮ ﺳ ﺸﻨﺎﻣﻪ ﻫﺎي ﻣﺤﻘﻖ ﺳ ﺎﺧﺘﮥ ﺷﺒﮑ ﮥ اﺟﺘﻤﺎﻋﯽ، ﭘﺮ ﺳ ﺸﻨﺎﻣﮥ ﺳﺮﻣﺎﯾﮥ اﺟﺘﻤﺎﻋﯽ ﻓﻮر ﺳﻞ و ﻫﻤﮑﺎران ) 2018(، ﭘﺮ ﺳ ﺸﻨﺎﻣﮥ ﺳﻮاد ر ﺳﺎﻧﻪ اي ﺳﯿﻤﻮﻧﺰ و ﻫﻤﮑﺎران ) 2017( و ﭘﺮﺳﺸﻨﺎﻣﮥ ﻫﻮﯾﺖ اﺟﺘﻤﺎﻋﯽ ﺻﻔﺎري ﻧﯿﺎ و روﺷﻦ ) 1390( ﺻﻮرت ﮔﺮﻓﺖ. ﺗﺤﻠﯿﻞ دادهﻫﺎ ﻧﯿﺰ ﺑﺎ روﯾﮑﺮد ﻣﺪﻟﺴﺎز ي ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري و در ﺳﻄﺢ ﺧﻄﺎي 5 در ﺻﺪ ﺑﺎ ا ﺳﺘﻔﺎده از ﻧﺮماﻓﺰار SPSS ﻧ ﺴﺨﮥ 23 و Smart PLS ﻧ ﺴﺨﮥ 3/2/6 اﻧﺠﺎم ﮔﺮﻓﺖ. ﯾﺎﻓﺘﻪﻫﺎ ﻧ ﺸﺎن داد ﮐﻪ ﻣﺪل داراي ﺑﺮازش ﻻزم اﺳــﺖ، ﯾﻌﻨﯽ ﺷﺒﮑﻪ ﻫﺎي اﺟﺘﻤﺎﻋﯽ و ﺳﺮﻣﺎﯾﮥ اﺟﺘﻤﺎﻋﯽ از ﻃﺮﯾﻖ ﺳﻮاد ر ﺳﺎﻧﻪ اي ﺑﺮ ﻫﻮﯾﺖ اﺟﺘﻤﺎﻋﯽ د ﺳﺖ اﻧﺪرﮐﺎران ﺑﺮﻧﺎﻣﻪﻫﺎي ورز ﺷ ﯽ ﺻﺪاو ﺳ ﯿﻤﺎي ﺟﻤﻬﻮري ا ﺳﻼﻣ ﯽ اﯾﺮان اﺛﺮ ﻣﻌﻨﺎاري دا ﺷﺘﻪ اﻧﺪ. ﻫﻤﭽﻨﯿﻦ ﭘﯿ ﺸﻨﻬﺎد ﻣﯽ ﺷﻮد ﻣﻄﺎﻟﻌﻪاي ﻣ ﺸﺎﺑﻪ روي د ﺳﺖ اﻧﺪرﮐﺎران ﺳﺎﯾﺮ ر ﺳﺎﻧﻪ ﻫﺎي ورزﺷﯽ از ﺟﻤﻠﻪ ﺧﺒﺮﮔﺰاريﻫﺎي ورزﺷﯽ و ﻣﺴﺌﻮﻻن وﺑﻼگﻫﺎي ورزﺷﯽ ﺻﻮرت ﮔﯿﺮد.

The aim of this study was to investigate the communication model of the social networks, media literacy, social capital and social identity of the sport program makers in the Islamic Republic of Iran Broadcasting (IRIB). This methodology was applied, strategic, quantitative and correlation. The statistical population consisted of all IRIB sport program makers. SPSS Sample Power software was used to estimate the size of the sample. Considering the maximum independent variable affecting the dependent variables involved in research regression models and error percentage of 0.05, power above 0.80 and the effect size of 0.05, the sample size was estimated to be 324 subjects who were selected from a population of 350 subjects. The subjects were selected by convenience sampling method. Data were collected by the researcher-made social network questionnaire, social capital questionnaire of Forsell et al. (2018), media literacy questionnaire of Simons et al. (2017) and social identity questionnaire of Safari Nia and Roshan (2011). Data were analyzed by structural equation modeling and SPSS23 and Smart PLS3/2/6 with error level of 5%. The findings indicated that the model had the necessary fit which means that social networks and social capital had significant effects on social identity of the sport programs makers of the Islamic Republic of Iran Broadcasting through media literacy. It is suggested that similar researches are conducted on the authorities of other sport media including sport news agencies and the managers of sport weblogs.