ارائه مدل كنترل راهبردي در صنعت روغن كِشي

Presenting a Strategic Control Model in The Oilseed Extraction Industry

ﭼﮑﯿﺪه ﻫﺪف: ﺻﻨﻌﺖ روﻏﻦﮐِﺸﯽ ازﺟﻤﻠﻪ ﺻﻨﺎﯾﻌﯽ اﺳﺖ ﮐﻪ در ﻣﺤﯿﻂ ﺑﺴﯿﺎر ﻣﺘﻼﻃﻢ، ﻣﺘﻨﻮع و ﭘﯿﭽﯿﺪهاي ﻗﺮار دارد و ﺑﺎ ﺗﻐﯿﯿﺮ و ﺗﺤﻮﻻت زﯾﺎدي روﺑﺮو اﺳﺖ. ﻫﺪف ﭘﮋوﻫﺶ ﺣﺎﺿﺮ اراﺋﻪ ﻣﺪل ﮐﻨﺘﺮل راﻫﺒﺮدي در ﺻﻨﻌﺖ روﻏﻦﮐِﺸﯽ اﯾﺮان ﻣﯽﺑﺎﺷﺪ. روش: اﯾﻦ ﭘﮋوﻫﺶ ﺑﺮ اﺳﺎس روش ﮐﯿﻔﯽ و ﮐﻤّﯽ در دو ﻣﺮﺣﻠﻪ ﺻﻮرت ﮔﺮﻓﺖ. در ﺑﺨﺶ ﮐﯿﻔﯽ ﺑﺎ روﯾﮑﺮد ﻧﻈﺮﯾﻪ داده ﺑﻨﯿﺎد و ﺑﺎ اﺳﺘﻔﺎده از ﻣﺼﺎﺣﺒﻪﻫﺎي ﮐﯿﻔﯽ ﻧﯿﻤﻪ ﺳﺎﺧﺘﺎرﯾﺎﻓﺘﻪ و ﻋﻤﯿﻖ ﺑﺎ 14 ﻧﻔﺮ از ﺧﺒﺮﮔﺎن ﺻﻨﻌﺖ روﻏﻦﮐِﺸﯽ و ﺗﺤﻠﯿﻞ آن در ﻧﺮماﻓﺰار MAXQDA، ﺷﺎﺧﺺﻫﺎ و اﺑﻌﺎد ﻣﺪل ﮐﻨﺘﺮل راﻫﺒﺮدي ﺻﻨﻌﺖ ﺷﻨﺎﺳﺎﯾﯽ ﺷﺪﻧﺪ. ﺳﭙﺲ در ﺑﺨﺶ ﮐﻤّﯽ ﺑﺎ اﺳﺘﻔﺎده از روﯾﮑﺮد ﺳﺎﺧﺘﺎري-ﺗﻔﺴﯿﺮي )ISM( ﻣﺪل ﻣﺮﺑﻮﻃﻪ ﻣﻮرد آزﻣﻮن ﻗﺮار ﮔﺮﻓﺖ و ﺑﺎ ﺑﻬﺮهﮔﯿﺮي از ﺗﺤﻠﯿﻞ MICMAC رواﺑﻂ ﻣﯿﺎن ﻣﻀﺎﻣﯿﻦ ﺗﺤﻠﯿﻞ ﮔﺮدﯾﺪ. ﯾﺎﻓﺘﻪﻫﺎ: ﯾﺎﻓﺘﻪﻫﺎ ﻧﺸﺎن داد ﺻﻨﻌﺖ روﻏﻦﮐِﺸﯽ داراي اﻫﺮمﻫﺎي ﺷﺎﻧﺰدهﮔﺎﻧﻪ ﻣﺮﺑﻮط ﺑﻪ ﺷﺎﺧﺺﻫﺎي ﮐﻨﺘﺮل راﻫﺒﺮدي و ﻫﻤﭽﻨﯿﻦ اﻫﺮمﻫﺎي ﮐﻨﺘﺮﻟﯽ دهﮔﺎﻧﻪ ﻣﺮﺑﻮط ﺑﻪ اﺑﻌﺎد ﮐﻨﺘﺮل راﻫﺒﺮدي اﺳﺖ. ﻧﺘﯿﺠﻪﮔﯿﺮي: در ﺳﻄﺢ »ﮐﻨﺘﺮل ﻓﺮو راﻫﺒﺮدي« اﺑﻌﺎد ﮐﻨﺘﺮل ﻓﺮدي، ﺳﺎﺧﺘﺎري و ﻓﺮاﯾﻨﺪي؛ در ﺳﻄﺢ «ﮐﻨﺘﺮل راﻫﺒﺮدي« اﺑﻌﺎد ﮐﻨﺘﺮل اﺟﺮاي راﻫﺒﺮد و ﻣﺤﺘﻮاي راﻫﺒﺮد؛ و در ﺳﻄﺢ »ﮐﻨﺘﺮل ﻓﺮا راﻫﺒﺮدي» اﺑﻌﺎد ﮐﻨﺘﺮل ﺗﻌﺎﻣﻠﯽ، ﺳﯿﺎﺳﯽ، اﻧﻄﺒﺎﻗﯽ، ﺑﯿﻨﺸﯽ-ارزﺷﯽ و ﮐﻨﺘﺮل آﮔﺎﻫﯽ وﯾﮋه ﺷﻨﺎﺳﺎﯾﯽ ﺷﺪﻧﺪ.

The Oilseed Extraction Industry is one of the industries that is in a turbulent, diverse and complex environment and is facing many changes and developments. The purpose of this study is to present a strategic control model in the Iranian Oilseed Extraction Industry. This research was done based on qualitative and quantitative methods in two stages. In the qualitative section, with the basis of Grounded Theory approach and using semi-structured and in-depth qualitative interviews with 14 experts from Oilseed Extraction Industry and its analysis in MAXQDA software, the indicators and dimensions of the industry strategic control model were identified. Then, in the quantitative section, the relevant model was tested using the Interpretive Structural Modelling approach (ISM) and the relationships between the themes were analyzed using MICMAC analysis. The findings showed that Oilseed Extraction Industry has sixteen levers related to strategic control indicators and ten control levers related to strategic control dimensions. At the level of "non-strategic control", the dimensions of individual, structural and process control; at the level of "strategic control", the dimensions of the strategy implementation and strategy content control; at the level of "meta-strategic control", the dimensions of interactive, political, adaptive, insight-value and special alert control were identified.