وضعيت مصرف غذاهاي فوري و عوامل مرتبط با آن در زنان مراجعه كننده به مراكز بهداشتي درماني شهر بجنورد بر اساس تئوري شناخت اجتماعي

Consumption of Fast Foods and Their Related Factors in the Women Referring to Healthcare Centers of Bojnord City Based on the Social Cognitive Theory

زمينه و هدف يكي از مهمترين عوامل تشكيل دهنده الگوي غذايي جامعه مجموعه عادات و فرهنگ تغذيه اي افراد آن جامعه است. تيوري شناخت اجتماعي، چهارچوبي را براي شناخت رفتار در بافت خانواده فراهم مي‫كند و بيان مي‫كند رفتار، از جمله رفتار تغذيه اي ناشي از عوامل فردي و محيطي است. مطالعه حاضر با هدف تعيين عوامل مرتبط با مصرف غذاهاي فوري بر اساس تيوري شناخت اجتماعي در زنان مراجعه كننده به مراكز بهداشتي و درماني شهر بجنورد انجام شد. روش كار اين مطالعه توصيفي تحليلي در سال 1396 با شركت 450 زن مراجعه كننده به مراكز بهداشتي و درماني شهر بجنورد انجام شد. جهت جمع آوري داده ها از پرسشنامه اي سه قسمتي شامل مشخصات فردي، سوالات بسامد مصرف در طول يك هفته گذشته و سوالات مربوط به سازه هاي تيوري شناخت اجتماعي استفاده شد. تجزيه و تحليل داده ها با استفاده از نرم افزار SPSS-20 و آزمون‫هاي آماري ضريب همبستگي اسپيرمن، كروسكال واليس، آناليزواريانس يك‫طرفه، رﮔﺮﺳﯿﻮن ﺧﻄﯽ ﺑﺎ ﺳﻄﺢ ﻣﻌﻨﯽداري 0/0 5

Nutrition habits and culture is one of the important constituents of the food patterns in every society. Social Cognitive Theory (SCT) provides a framework for behavior recognition in the family context. According to this theory, nutritional behavior is influenced by the individual and environmental factors. This study aims to determine fastfood related factors based on the (SCT) in women referring to healthcare centers in Bojnourd City. Methods: This descriptive-analytical study was conducted during 2017 among 450 women who have referred to Bojnourd healthcare systems. A three-part questionnaire was used to collect data including demographic information, consumption frequency during the last week, and questions related to Social Cognitive Theory. Data were analyzed in SPSS 20 using Spearman correlation test, Kruskal-Wallis test, ANOVA and linear regression with significance level of p<0.05. Results: The mean age of the subjects in this study was 29.59±7.85 years old. 62.6% of women had consumed fast-food at least once a week. There was a negative statistical relationship between fast-food consumption and age. Female students had higher fast-food consumption compared to employed women and housewives (p<0.001). Different social cognitive constructs explained 17.2% of fast-food consumption variance in the study, so that, nutritional awareness (p=0.001) and availability (p<0.001) showed significant contributions in fast-food consumption. Conclusion: In this study, fast food consumption was high in older people, employed and college students and the frequency of fast food consumption was lower in women with high awareness. According to the results of the study, designing educational interventions for increasing health awareness in individuals from lower ages and providing healthy nutrition for women can have optimal effects for better nutrition selection.