پديد آورندگان :
ﻧﻤﺎزي، ﻣﻬﺪاد داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ واﺣﺪ اردﺑﯿﻞ - ﮔﺮوه ﺗﺮﺑﯿﺖ ﺑﺪﻧﯽ , اﯾﻤﺎن زاده، ﻣﺴﻌﻮد داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ واﺣﺪ اردﺑﯿﻞ - ﮔﺮوه ﺗﺮﺑﯿﺖ ﺑﺪﻧﯽ , ﻣﺤﺮم زاده، ﻣﻬﺮداد داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ واﺣﺪ اردﺑﯿﻞ - ﮔﺮوه ﺗﺮﺑﯿﺖ ﺑﺪﻧﯽ
كليدواژه :
تحليل كيفي , ترغيب ورزشكار , كالاي ورزشي , ورزشكار , نظريه داده بنياد
چكيده فارسي :
آﻧﭽﻪ ﮐﻪ در اﯾﺮان و در ﺷﺮاﯾﻂ ﮐﻨﻮﻧﯽِ ﮐﺸﻮر ﺑﻪ ﯾﮏ ﭼﺎﻟﺶ ﺗﺒﺪﯾﻞ ﺷﺪه، دﯾﺪﮔﺎه ورزﺷﮑﺎران در ﻣﻮرد ﺑﺮﺗﺮي ﮐﺎﻻﻫﺎي ﺧﺎرﺟﯽ اﺳﺖ. ﻫﺪف از ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ، ﺗﺤﻠﯿﻞ ﮐﯿﻔﯽ ﺗﺮﻏﯿﺐ ورزﺷﮑﺎران ﺑﻪ ﺧﺮﯾﺪ ﮐﺎﻻي ورزﺷﯽ اﯾﺮاﻧﯽ ﺑﻮد. اﯾﻦ ﭘﮋوﻫﺶ از ﻧﻮع ﻣﻄﺎﻟﻌﺎت ﮐﯿﻔﯽ اﺳﺖ ﮐﻪ ﺑﺎ اﺳﺘﻔﺎده از ﺗﮑﻨﯿﮏ ﻧﻈﺮﯾﮥ داده ﺑﻨﯿﺎد اﻧﺠﺎم ﮔﺮﻓﺖ. ﺟﺎﻣﻌﻪ آﻣﺎري اﯾﻦ ﭘﮋوﻫﺶ را ﮐﻠﯿﻪ ورزﺷﮑﺎران ﺷﺎﺧﺺ و ﻧﺨﺒﻪ اﺳﺘﺎن اردﺑﯿﻞ ﺗﺸﮑﯿﻞ داده ﺑﻮدﻧﺪ ﮐﻪ از ﺑﯿﻦ آن ﻫﺎ 22 ﻧﻔﺮ ﺑﻌﻨﻮان ﻧﻤﻮﻧﻪ آﻣﺎري ﺑﺎ اﺳﺘﻔﺎده از ﻧﻤﻮﻧﻪ ﮔﯿﺮي ﻫﺪﻓﻤﻨﺪ و ﺑﺎ ﺗﮑﻨﯿﮏ ﮔﻠﻮﻟﻪ ﺑﺮﻓﯽ اﻧﺘﺨﺎب ﮔﺮدﯾﺪ، و از ﻃﺮﯾﻖ ﻣﺼﺎﺣﺒﻪ ﻋﻤﯿﻖ ﺑﻪ ﺟﻤﻊ آوري اﻃﻼﻋﺎت آن ﻫﺎ ﭘﺮداﺧﺘﻪ ﺷﺪ. داده ﻫﺎي ﺣﺎﺻﻞ از ﻣﺼﺎﺣﺒﻪ ﻫﺎ ﺑﻪ روش ﺗﺌﻮري ﺳﺎزي داده ﺑﻨﯿﺎد، در ﺳﻪ ﻣﺮﺣﻠﻪ ﺑﺎز، ﻣﺤﻮري و اﻧﺘﺨﺎﺑﯽ ﮐﺪﮔﺬاري ﮔﺮدﯾﺪ. در ﺗﺤﻠﯿﻞ ﯾﺎﻓﺘﻪ ﻫﺎي ﺗﺤﻘﯿﻖ از ﭘﻨﺞ ﻣﻔﻬﻮم ﺷﺮاﯾﻂ ﻋﻠﯽ )ﭘﻨﺞ ﻣﻘﻮﻟﻪ(، ﺷﺮاﯾﻂ ﻣﺪاﺧﻠﻪ ﮔﺮ )ﭘﻨﺞ ﻣﻘﻮﻟﻪ(، ﺷﺮاﯾﻂ زﻣﯿﻨﻪ اي )ﭘﻨﺞ ﻣﻘﻮﻟﻪ(، راﻫﺒﺮدﻫﺎ )ﺷﺶ ﻣﻘﻮﻟﻪ( و ﭘﯿﺎﻣﺪﻫﺎ )ﺳﻪ ﻣﻘﻮﻟﻪ( در ﻗﺎﻟﺐ اﻟﮕﻮي ﮐﺪﮔﺬاري اﺳﺘﺮاوس و ﮐﻮرﺑﯿﻦ )2014( اﺳﺘﻔﺎده ﺷﺪ. ﺑﻪ ﻃﻮر ﮐﻠﯽ، ﻧﺘﺎﯾﺞ در ﻗﺎﻟﺐ ﯾﮏ ﻣﺪل ﮐﯿﻔﯽ، ﻧﺸﺎن داد ﮐﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺷﺮاﯾﻂ ﻋﻠﯽ و ﺿﺮورت ﺗﺮﻏﯿﺐ ورزﺷﮑﺎران ﺑﻪ ﺧﺮﯾﺪ ﮐﺎﻻي ورزﺷﯽ اﯾﺮاﻧﯽ، و ﻧﯿﺰ ﺑﺎ در ﻧﻈﺮ ﮔﺮﻓﺘﻦ ﺷﺮاﯾﻂ ﻣﺪاﺧﻠﻪ ﮔﺮ و زﻣﯿﻨﻪ اي ﺣﺎﺻﻞ از ﭘﮋوﻫﺶ، ﻣﯽ ﺗﻮان اﯾﻦ ارزش ﻫﺎ را از ﻃﺮﯾﻖ راﻫﺒﺮدﻫﺎﯾﯽ ﻫﻤﭽﻮن ﻣﺒﺎرزه ﺑﺎ ﻗﺎﭼﺎق ﮐﺎﻻي ورزﺷﯽ، ارﺗﻘﺎي ﮐﯿﻔﯿﺖ ﮐﺎﻻﻫﺎي ورزﺷﯽ داﺧﻠﯽ،ﺗﻮﺳﻌﻪ داده و روﻧﻖ ﺗﻮﻟﯿﺪات ورزﺷﯽ را اﻓﺰاﯾﺶ و ﺗﺤﺮﯾﻢ ﻫﺎي اﻗﺘﺼﺎدي را ﺑﯽ اﺛﺮ و ﻫﻤﺒﺴﺘﮕﯽ ﻣﻠﯽ را دو ﭼﻨﺪان ﮐﺮد. در ﻧﻬﺎﯾﺖ اﻧﺘﻈﺎر ﻣﯽ رود، ﭘﺪﯾﺪه اي ﺑﺎ ﻋﻨﻮان ﺗﺮﺟﯿﺢ و ﺧﺮﯾﺪ ﮐﺎﻻي ورزﺷﯽ داﺧﻠﯽ ﺑﻪ ﺟﺎي ﮐﺎﻻي ورزﺷﯽ ﺧﺎرﺟﯽ ﺗﻮﺳﻂ ورزﺷﮑﺎران اﺗﻔﺎق اﻓﺘﺪ.
چكيده لاتين :
Currently, there is a recent issue that has arisen among the Iranian athletes is the perspective of the superiority of foreign goods in Iran. This study aimed to qualitatively analyze the tendency of athletes to purchase Iranian sporting goods. In this study, which was a qualitative study, the data was obtained by relying on grounded theory and based on qualitative in-depth interviews with athletes of Ardabil province. The population included all the elite athletes of the province, who were selected by purposeful sampling and snowball method, and 22 athletes were recruited as the statistical sample. The data were analyzed in three coding levels of open, axial, and selective. In the analysis of five concepts of causal conditions (five categories), intervening conditions (five categories), contextual conditions (five categories), strategies (six categories), and consequences (three categories), the Strauss and Corbin coding framework (2014) was used. In general, the results in the form of a qualitative model showed that according to the causal conditions and the requirement to encourage athletes to purchase Iranian sporting goods, as well as considering the intervening conditions and the context of the study, these beliefs can be developed via some strategies such as combating the smuggling of sporting goods or improving the quality of domestically produced sporting goods. Overall, this study supports the idea that by increasing sports production in Iran, it is possible to boost the trade-in sporting goods, and by neutralizing economic sanctions and creating national solidarity, this trade can be supported to see a tendency in athletes under the title: Preferring to purchase domestic sporting goods, instead of foreign ones.
