پديد آورندگان :
ذوﻟﻔﻘﺎري، ﻣﻈﺎﻫﺮ داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ واﺣﺪ ﻗﺰوﯾﻦ - ﮔﺮوه ﺗﺮﺑﯿﺖﺑﺪﻧﯽ و ﻋﻠﻮم ورزﺷﯽ , ﻧﻮﺑﺨﺖ، زﻫﺮا داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ واﺣﺪ ﻗﺰوﯾﻦ - ﮔﺮوه ﺗﺮﺑﯿﺖﺑﺪﻧﯽ و ﻋﻠﻮم ورزﺷﯽ , ﻧﺎدري ﻧﺴﺐ، ﻣﻬﺪي داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ واﺣﺪ ﻗﺰوﯾﻦ - ﮔﺮوه ﺗﺮﺑﯿﺖﺑﺪﻧﯽ و ﻋﻠﻮم ورزﺷﯽ
كليدواژه :
توسعه اقتصادي , فوتبال , ليگ برتر , مالكيت باشگاه
چكيده فارسي :
ﻫﺪف از اﯾﻦ ﭘﮋوﻫﺶ ﺗﺪوﯾﻦ ﭼﺎرﭼﻮب ﻣﻔﻬﻮﻣﯽ ﺗﻮﺳﻌﻪ اﻗﺘﺼﺎدي ﺑﺎﺷﮕﺎهﻫﺎي ﻟﯿﮓ ﺑﺮﺗﺮ ﻓﻮﺗﺒﺎل اﯾﺮان ﺑﻮد.اﯾﻦ ﺗﺤﻘﯿﻖ از ﻧﻈﺮ ﻧﻮع، ﮐﯿﻔﯽ و از ﻧﻈﺮ ﻫﺪف، ﮐﺎرﺑﺮدي اﻧﺠﺎم ﺷﺪ. ﺟﺎﻣﻌﻪ آﻣﺎري ﺷﺎﻣﻞ دو ﺑﺨﺶ 1-ﺟﺎﻣﻌﻪ اﻧﺴﺎﻧﯽ ﻣﺪﯾﺮان و ﮐﺎرﺷﻨﺎﺳﺎن ﺑﺎﺷﮕﺎهﻫﺎي ﻓﻮﺗﺒﺎل،2- اﺳﺎﺗﯿﺪ داﻧﺸﮕﺎه ﺑﻮده و ﻣﻨﺎﺑﻊ ﻋﻠﻤﯽ، ﻋﺒﺎرت ﺑﻮدﻧﺪ از:اﺳﻨﺎدي و ﮐﺘﺎﺑﺨﺎﻧﻪاي. ﻧﻤﻮﻧﻪ آﻣﺎري ﺑﻪ ﺗﻌﺪاد ﻗﺎﺑﻞ ﮐﻔﺎﯾﺖ ﺑﺮ ﻣﺒﻨﺎي اﺷﺒﺎع ﻧﻈﺮي ﺑﻪ ﺻﻮرت ﻫﺪﻓﻤﻨﺪ ﻧﻤﻮﻧﻪﮔﯿﺮي و ﻧﻈﺮﺧﻮاﻫﯽ ﮔﺮدﯾﺪ )17 ﻧﻔﺮ و 46 ﺳﻨﺪ(. از روش ﮐﺪﮔﺬاري و ﭼﺎرﭼﻮبﺑﻨﺪي ﻣﻔﻬﻮﻣﯽ ﺑﺮاي ﺗﺤﻠﯿﻞ ﯾﺎﻓﺘﻪﻫﺎ اﺳﺘﻔﺎده ﮔﺮدﯾﺪ. اﺑﺰارﻫﺎي ﭘﮋوﻫﺶ ﺷﺎﻣﻞ ﻣﻄﺎﻟﻌﻪ ﮐﺘﺎﺑﺨﺎﻧﻪاي ﻧﻈﺎم ﻣﻨﺪ و ﻣﺼﺎﺣﺒﻪ اﮐﺘﺸﺎﻓﯽ ﻧﯿﻤﻪﺳﺎﺧﺘﺎرﯾﺎﻓﺘﻪ ﺑﻮد. رواﯾﯽ اﺑﺰار ﺑﺎ اﺳﺘﻔﺎده از روشﻫﺎي رواﯾﯽﺳﻨﺠﯽ ﮐﯿﻔﯽ ﻣﻄﻠﻮب ارزﯾﺎﺑﯽ ﺷﺪ. از روش ﮐﺪﮔﺬاري و ﭼﺎرﭼﻮبﺑﻨﺪي ﻣﻔﻬﻮﻣﯽ ﺑﺮاي ﺗﺤﻠﯿﻞ ﯾﺎﻓﺘﻪﻫﺎ اﺳﺘﻔﺎده ﮔﺮدﯾﺪ. ﭼﺎرﭼﻮب ﺗﺤﻠﯿﻠﯽ اراﺋﻪ ﺷﺪه ﺷﺎﻣﻞ 16 ﻣﻨﻈﺮ ﮐﻠﯽ ﺷﺎﻣﻞ؛ روﯾﮑﺮدﻫﺎي ﺗﻮﺳﻌﻪ ورزش ﻗﻬﺮﻣﺎﻧﯽ ﮐﺸﻮر، ﺳﺮﻣﺎﯾﻪ اﺟﺘﻤﺎﻋﯽ و ﺑﺮﻧﺪ ﺑﺎﺷﮕﺎه، ﺳﺎﺧﺘﺎر و ﻣﺎﻟﮑﯿﺖ ﺑﺎﺷﮕﺎه، ﻗﻮاﻧﯿﻦ و ﻧﻈﺎم ﺑﺎﺷﮕﺎه داري، ﺑﺎزار ﻧﻘﻞ و اﻧﺘﻘﺎﻻت، ﺷﺮاﯾﻂ رﻗﺎﺑﺘﯽ ﻟﯿﮓ ﻫﺎ، ﻣﺪﯾﺮﯾﺖ راﻫﺒﺮدي ﺑﺎﺷﮕﺎه، ﻣﺪﯾﺮﯾﺖ ذي ﻧﻔﻌﺎن، ﺳﯿﺴﺘﻢ ﺑﺎزارﯾﺎﺑﯽ، ﺳﯿﺴﺘﻢ ﻣﺪﯾﺮﯾﺖ ﻣﺎﻟﯽ، ﻋﻤﻠﮑﺮد ورزﺷﯽ ﺑﺎﺷﮕﺎه، ﺳﯿﺴﺘﻢ ﻣﺪﯾﺮﯾﺖ اﺳﺘﻌﺪاد، ﺗﺄﻣﯿﻦ ﻣﺎﻟﯽ و ﻣﻨﺎﺑﻊ ﺑﺎﺷﮕﺎه، ارﺗﻘﺎي ﺳﺎﺧﺘﺎري و ﺳﯿﺴﺘﻤﯽ ﺑﺎﺷﮕﺎه، ارﺗﻘﺎي ﻋﻤﻠﮑﺮدي و ﮐﺎرﮐﺮدي ﺑﺎﺷﮕﺎه و ﺗﻮﺳﻌﻪ اﻗﺘﺼﺎدي ﭘﺎﯾﺪار ﺑﺎﺷﮕﺎه ﺑﻮد. ﺑﺮ اﺳﺎس ﯾﺎﻓﺘﻪﻫﺎي ﺗﺤﻘﯿﻖ ﺗﻮﺳﻌﻪ اﻗﺘﺼﺎدي ﺑﺎﺷﮕﺎهﻫﺎي ﻟﯿﮓ ﺑﺮﺗﺮ ﻓﻮﺗﺒﺎل از ﻃﺮﯾﻖ ﺑﺎزﻧﮕﺮي و اﺻﻼح ﺳﯿﺎﺳﺖﻫﺎي اﺟﺮاﯾﯽ ورزش ﻗﻬﺮﻣﺎﻧﯽ ﺑﻪ وﯾﮋه ﻗﻮاﻧﯿﻦ ﻧﻈﺎم ﺑﺎﺷﮕﺎه داري، ﺑﺎزار ﻧﻘﻞ و اﻧﺘﻘﺎﻻت و ﺳﺎﺧﺘﺎر رﻗﺎﺑﺖ ﻟﯿﮓ زﻣﯿﻨﻪﺳﺎزي و ﺑﺴﺘﺮﺳﺎزي ﻣﯽ-ﺷﻮد و ﺑﺎ ﭘﯿﺎدهﺳﺎزي ﺳﯿﺴﺘﻢ ﻣﺪﯾﺮﯾﺖ راﻫﺒﺮدي ﺧﺮده ﺳﯿﺴﺘﻢﻫﺎي ﻣﺪﯾﺮﯾﺖ اﺳﺘﻌﺪاد، ذي ﻧﻔﻌﺎن، ﺑﺎزارﯾﺎﺑﯽ، ﻣﺎﻟﯽ و اﺟﺮاﯾﯽ ﺑﺎﺷﮕﺎه ﻫﻢ ارﺗﻘﺎ، ﻣﯽﯾﺎﺑﻨﺪ و ﻫﻢ اﻓﺰاﺗﺮ ﻣﯽﺷﻮﻧﺪ. ﺳﭙﺲ اﯾﻦ ﻣﻮج ﺗﻐﯿﯿﺮ ﺳﺒﺐ ارﺗﻘﺎ ﻋﻤﻠﮑﺮد ﺗﺠﺎري- ورزﺷﯽ - اﺟﺘﻤﺎﻋﯽ ﺑﺎﺷﮕﺎه ﻣﯽﺷﻮد و ﺑﺎ اﻓﺰاﯾﺶ ﺳﺮﻣﺎﯾﻪ ﻣﺎﻟﯽ و اﺛﺮﺑﺨﺸﯽ ﻣﺪﯾﺮﯾﺖ ﻣﺎﻟﯽ ﺑﺎﺷﮕﺎه ﺳﺒﺐ ﭘﺎﯾﺪاري ﺳﺎزي اﻗﺘﺼﺎدي ﺑﺎﺷﮕﺎه در ﺷﺮاﯾﻂ ﻣﺨﺘﻠﻒ ﻣﯽﺷﻮد.
چكيده لاتين :
The purpose of this study was to develop a conceptual framework for the growth of the economy of Persian Gulf Pro League clubs. This study was of a qualitative type and applied purpose. The population included two sections: managers, football club experts, university lecturers, as well as scientific, documentary, and library resources. A sufficient number of statistical samples were purposefully sampled and consulted based on theoretical saturation (17 people and 46 documents). Conceptual coding and conceptual framing methods were used to analyze the findings. Research tools included a systematic library study and a semi-structured exploratory interview. The validity of the instrument was evaluated using descriptive qualitative methods. The presented analytical framework includes 16 general perspectives, which are: approaches to the development of national championship sports, social capital and club brand, club structure and ownership, club rules and system, transfer market, competitive conditions of leagues, strategic management of the club , Stakeholder Management, Marketing System, Financial Management System, Club Sports Performance, Talent Management System, Club Financing, Club Structural and System Improvement, Club Performance Improvement, and Sustainable Club Economic Development. The economic development of the Persian Gulf Pro League clubs have been established through the revision and reform of the executive policies of the championship events, particularly the rules of the club management system, transfer market, league competition structure, along with the implementation of strategic management system, talent management subsystems, stakeholder management, marketing management, financial management and executive management of the club will be improved. Then, this trend of change causes an improvement in the commercial and social proficiencies of the sports club, which, along with increasing the financial resources and the effectiveness of the club's financial management, has stabilized the club's economic situation in different conditions.
