تحليل ادراك ذي نفعان از مسئوليت اجتماعي مجتمع هاي گردشگري مطالعة موردي: مجتمع هاي گردشگري روستايي استان تهران

the Analysis of Stakeholders Perception of ecolodges Social Responsibility

درحالي كــه اكثــر ســازمان ها امــروزه بــر ايــن نظرنــد كــه بايــد بــه مســئوليت هاي اجتماعــي بــا رويكــرد توســعة پايــدار توجــه داشــته باشــند، دامنــة مســئوليت اجتماعــي مجتمع هــاي گردشــگري روســتايي چنــدان مشــخص نيســت و درك مناســبي از ابعــاد مســئوليت اجتماعــي آن هــا وجــود نــدارد؛ بــراي تبييــن نــوع و محتــواي آن در مجتمع هــاي گردشــگري روســتايي، آگاهــي از ادراك ذي نفعــان گردشــگران، مديــران محلــي، مديــران مجتمــع و اجتمــاع محلــي) ضــروري اســت؛ موضوعــي كــه در مطالعــات داخلــي كمتــر بــه آن توجــه شــده اســت. در ايــن پژوهــش ادراك ذي نفعــان از مســئوليت اجتماعــي مجتمع هاي گردشــگري روســتايي در اســتان تهــران بررســي و تحليــل شــده اســت. روش تحقيــق توصيفي ـ تحليلــي از نــوع كاربــردي و شــيوة گــردآوري اطلاعــات بــه دو صــورت اســنادي و پيمايشــي اســت. از ابــزار پرســش نامه بــراي جمــع آوري اطلاعــات و از نرم افــزار اس پــي اس اس بــراي تحليــل داده هــا اســتفاده شــده اســت. نتايــج نشــان از آن دارد كــه بيــن درك اجتمــاع محلــي، گردشــگران، مديــران محلــي و مديــران مجتمــع تفــاوت وجــود دارد.

In the last three decades, attention to the effects of the organization in society has led to the emergence of a new and important concept in business research in the name of social responsibility. Social responsibility refers to the voluntary participation of the organization in sustainable development beyond the legal requirements.While most organizations today believe that social responsibility should be considered with a sustainable development approach, the scope of social responsibility of rural tourism complexes is not clear and there is no proper understanding of the extent of their social responsibility. In order to explain its type and content in rural tourism complexes, we need to be aware of stakeholders' perceptions (tourists, local managers, community managers and local community), which has been neglected in domestic studies Therefore, this study has been designed to analyze the perceptions of stakeholders about the social responsibility of rural tourism complexes in Tehran province. A questionnaire was used to collect data and SPSS software was used for data analysis. The results indicate that there is a difference between the perception of the local community and tourists, local managers, and community managers, local communities and managers, and local managers and tourists