پديد آورندگان :
سالونه، شهلا دانشگاه آزاد اسلامي واحد قزوين - گروه كارآفريني , ساكتي، پرويز دانشگاه شيراز - گروه مديريت و برنامه ريزي آموزشي , پورمهدي، كتايون دانشگاه آزاد اسلامي واحد تهران جنوب - گروه مديريت دولتي
چكيده فارسي :
رﺷﺪ ﮐﺴﺐوﮐﺎرﻫﺎي ﮐﻮﭼﮏ و ﻣﺘﻮﺳﻂ ﺑﻪﻋﻨﻮان ﯾﮏ ﺣﻮزه ﺗﺤﻘﯿﻘﺎﺗﯽ در ﺳﺎلﻫﺎي اﺧﯿﺮ ﻣﻮردﺗﻮﺟﻪ داﻧﺸﮕﺎﻫﯿﺎن و ﺳﯿﺎﺳﺖﮔﺬاران زﯾﺎدي ﻗﺮار ﮔﺮﻓﺘﻪ اﺳﺖ. در اﯾﻦ ﭘﮋوﻫﺶ ﻣﺎ ﺑﻪ دﻧﺒﺎل آن ﻫﺴﺘﯿﻢ ﺗﺎ ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮ رﺷﺪ ﮐﺴﺐوﮐﺎرﻫﺎي ﮐﻮﭼﮏ و ﻣﺘﻮﺳﻂ زﻧﺎن را ﺷﻨﺎﺳﺎﯾﯽ ﻧﻤﺎﯾﯿﻢ. اﯾﻦ ﭘﮋوﻫﺶ از ﻟﺤﺎظ ﻣﺎﻫﯿﺖ، ﻣﺒﺘﻨﯽ ﺑﺮ روﯾﮑﺮد آﻣﯿﺨﺘﻪ ﮐﯿﻔﯽ ﮐﻤﯽ و ﺑﺎ ﻃﺮح ﺗﺮﮐﯿﺒﯽ ﻣﺘﻮاﻟﯽ اﮐﺘﺸﺎﻓﯽ اﻧﺠﺎم ﺷﺪه اﺳﺖ. در ﻣﺮﺣﻠﻪ اول، ﺑﺎ 15 ﻧﻔﺮ از ﺧﺒﺮﮔﺎن در اﻣﻮر ﺑﺎزارﯾﺎﺑﯽ و ﮐﺴﺐوﮐﺎر و زﻧﺎن ﺻﺎﺣﺐ ﮐﺴﺐوﮐﺎرﻫﺎي ﮐﻮﭼﮏ و ﻣﺘﻮﺳﻂ در اﯾﺮان؛ در 5 اﺳﺘﺎن )ﮔﯿﻼن، ﺧﺮاﺳﺎن، ﻣﺮﮐﺰي، ﮐﺮﻣﺎن و ﮐﺮدﺳﺘﺎن( ﺑﻪﻋﻨﻮان ﻧﻤﻮﻧﻪ و ﺑﻪ روش ﻧﯿﻤﻪ ﺳﺎﺧﺘﺎرﯾﺎﻓﺘﻪ ﻣﺼﺎﺣﺒﻪ ﺷﺪ. ﻣﺘﻮن ﻣﺼﺎﺣﺒﻪ در ﺳﻪ ﻣﺮﺣﻠﻪ ﮐﺪﮔﺬاري )ﺑﺎز، ﻣﺤﻮري و اﻧﺘﺨﺎﺑﯽ( ﻣﻮرد ﺗﺤﻠﯿﻞ ﻗﺮار ﮔﺮﻓﺖ. در ﭘﺎﯾﺎن ﭘﮋوﻫﺶ ﮐﯿﻔﯽ ﺑﺮ اﺳﺎس ﻣﻔﺎﻫﯿﻢ ﮐﻠﯿﺪي، ﭘﺮﺳﺸﻨﺎﻣﻪاي ﺗﻨﻈﯿﻢ ﺷﺪ و در ﻣﺮﺣﻠﻪ دوم )ﺑﺨﺶ ﮐﻤﯽ( در ﻧﻤﻮﻧﻪاي ﺷﺎﻣﻞ 55 واﺣﺪ ﮐﺴﺐوﮐﺎر ﮐﻮﭼﮏ و ﻣﺘﻮﺳﻂ زﻧﺎن در ﻏﺮب ﮐﺸﻮر ﺑﻪ روش ﻧﻤﻮﻧﻪﮔﯿﺮي ﺗﺼﺎدﻓﯽ ﻣﻮردﺳﻨﺠﺶ ﻗﺮار ﮔﺮﻓﺖ. ﺑﺮ اﺳﺎس ﯾﺎﻓﺘﻪﻫﺎي اﯾﻦ ﻣﻄﺎﻟﻌﻪ از ﺟﻨﺒﻪ ﺗﻮﺻﯿﻔﯽ اﺑﻌﺎد ﻣﺪل ﻣﻔﻬﻮﻣﯽ از دﯾﺪ ﺧﺒﺮﮔﺎن و ﮐﺎرآﻓﺮﯾﻨﺎن ﻣﻨﺎﺳﺐ ﺑﻮدهاﻧﺪ. ﺗﺤﻠﯿﻞﻫﺎي ﻣﺮﺑﻮط ﺑﻪ اﻫﺪاف اﺻﻠﯽ ﭘﮋوﻫﺶ ﻧﺸﺎن ﻣﯽدﻫﺪ ﮐﻪ ﻣﺠﻤﻮﻋﻪاي از ﻋﻮاﻣﻞ رﺷﺪ ﮐﺴﺐوﮐﺎرﻫﺎي زﻧﺎن را ﺗﺤﺖ ﺗﺄﺛﯿﺮ ﻗﺮار ﻣﯽدﻫﻨﺪ ﮐﻪ ﺷﺎﻣﻞ ﺷﺎﯾﺴﺘﮕﯽﻫﺎي ﮐﺎرآﻓﺮﯾﻨﯽ، راﻫﺒﺮدﻫﺎي رﺷﺪ ﺑﺎزار، ﺷﯿﻮهﻫﺎي ﮐﺴﺐوﮐﺎر، ﻧﻘﺶ دوﻟﺖ، ﻋﻮاﻣﻞ ﺳﯿﺎﺳﯽ و ﻓﺮﻫﻨﮓ اﺳﺖ.
چكيده لاتين :
Small & Medium-sized Enterprises growth has been taken into consideration by many academia and policymakers as a research area in recent years. This study aims to determine factors influencing growth of women-led SMEs. This study adopts Sequential Exploratory Mixed Methods (integrating quantitative and qualitative data) Design. In first step we studied factors affecting growth of women-led SMEs, in this regard, a sample of experts in women-led SMEs and marketing (N = 15) was selected and interviewed with Semi-structured method in 5 provinces of Iran (Guilan, Khorasan, Markazi, Kerman and Kordestan). The contents of the interviews were analyzed in three stages of Coding (open, axial, selective). At the end of qualitative research, a questionnaire was designed based on the key concepts. In the second step (i.e., quantitative part) a sample of 55 women-led SMEs from west of the country was examined through random sampling method. Based on the findings of the study, the Conceptual Model dimensions were appreciated by experts and entrepreneurs from the descriptive aspect. Additionally, analyses of main purposes of this study revealed that a set of factors including entrepreneurial competencies, market growth strategies, business models, the role of government, and cultural and political factors, influences growth of women-led enterprises
