تحليلي بر ارتباط مشاركت آنلاين شهروندان و سرماية اجتماعي (مطالعة موردي: شهر رشت)

An Analysis of the Influencing Factors of Citizens' Online Participation With Emphasis on Social Capital (Case Study : Rasht City)

در ﺳﺎل ﻫﺎي اﺧﯿﺮ ﺳﺎزﻣﺎن ﻫﺎي ﻋﻤﻮﻣﯽ ﺷﻬﺮي ﺑﻪ ﺻﻮرت روزاﻓﺰوﻧﯽ از ﭘﯿﺸﺮﻓﺖ ﻫﺎي ﻓﻨﺎوري اﻃﻼﻋﺎت و ارﺗﺒﺎﻃﺎت ﺑﺮاي ﮔﺸﻮدن ﻓﺮاﯾﻨﺪﻫﺎي ﺳﺎزﻣﺎﻧﯽ و اﺟﺮاﯾﯽ ﺑﻪ روي ﮐﻨﺸﮕﺮان ﺑﯿﺮوﻧﯽ و ﺷﺮﯾﮏ ﮐﺮدن آﻧﺎن در اﯾﻦ ﻓﺮاﯾﻨﺪﻫﺎ اﺳﺘﻔﺎده ﻣﯽ ﮐﻨﻨﺪ. دﺳﺘﺮﺳﯽ آﻧﯽ ﺑﻪ ﻓﻨﺎوري ﻫﺎي ارﺗﺒﺎﻃﺎﺗﯽ، ﺷﮑﻞ ﻫﺎي ﻣﺘﻔﺎوﺗﯽ از ﻣﺸﺎرﮐﺖ در ﺗﺼﻤﯿﻢ ﺳﺎزي ﻫﺎي ﺷﻬﺮي را ﻣﻄﺮح ﮐﺮده و ﺑﻪ ﺑﻬﺒﻮد اراﺋﮥ ﺧﺪﻣﺎت ﻋﻤﻮﻣﯽ ﮐﻤﮏ ﻣﯽ ﮐﻨﺪ. در اﯾﻦ ﺗﺤﻘﯿﻖ، ﺗﺄﺛﯿﺮ ﺳﺮﻣﺎﯾﮥ اﺟﺘﻤﺎﻋﯽ، اﻧﮕﯿﺰه ﻫﺎي ﻣﺸﺎرﮐﺖ و ﻗﺼﺪ اﺳﺘﻔﺎده از اﺑﺰار ﻣﺸﺎرﮐﺖ ﺑﺮ ﻣﺸﺎرﮐﺖ آﻧﻼﯾﻦ ﺷﻬﺮوﻧﺪان در ﺷﻬﺮ رﺷﺖ ﺑﺮرﺳﯽ و ﺗﺤﻠﯿﻞ ﺷﺪه اﺳﺖ. ﻣﻄﺎﻟﻌﮥ ﺣﺎﺿﺮ از ﻧﻈﺮ ﻫﺪف ﮐﺎرﺑﺮدي و از ﻧﻈﺮ روش ﺗﻮﺻﯿﻔﯽ- ﺗﺤﻠﯿﻠﯽ اﺳﺖ و ﺟﺎﻣﻌﮥ آﻣﺎري اﯾﻦ ﭘﮋوﻫﺶ، ﺷﺎﻣﻞ ﺳﺎﮐﻨﺎن ﺷﻬﺮ رﺷﺖ در ﺳﺎل 1399 اﺳﺖ. ﺣﺠﻢ ﻧﻤﻮﻧﻪ ﺑﺎ اﺳﺘﻔﺎده از ﻓﺮﻣﻮل ﮐﻮﮐﺮان 384 ﻧﻔﺮ درﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺷﺪ ﮐﻪ ﭘﺲ از ﺗﻌﯿﯿﻦ ﻧﻤﻮﻧﻪ ﻫﺎ ﺑﺮاﺳﺎس ﻧﻤﻮﻧﻪ ﮔﯿﺮي ﻫﺪﻓﻤﻨﺪ، ﺑﯿﻦ ﻧﻤﻮﻧﮥ آﻣﺎري ﺗﻮزﯾﻊ ﺷﺪ. ﻫﻤﭽﻨﯿﻦ ﺑﺮاي ﺳﻨﺠﺶ ﻣﺘﻐﯿﺮﻫﺎي ﺗﺤﻘﯿﻖ از ﭘﺮﺳﺸﻨﺎﻣﻪ ﻫﺎي ﺳﺮﻣﺎﯾﮥ اﺟﺘﻤﺎﻋﯽ، اﻧﮕﯿﺰه ﻫﺎي ﻣﺸﺎرﮐﺖ، ﻗﺼﺪ اﺳﺘﻔﺎده از اﺑﺰار ﻣﺸﺎرﮐﺖ آﻧﻼﯾﻦ و ﻣﺸﺎرﮐﺖ آﻧﻼﯾﻦ اﺳﺘﻔﺎده ﺷﺪ. ﺷﺎﺧﺺ ﻫﺎي ﭘﺮﺳﺸﻨﺎﻣﻪ ﻫﺎي ﺗﺤﻘﯿﻖ از ﻣﻄﺎﻟﻌﺎت ﻣﺮﺗﺒﻂ و ﭘﯿﺸﯿﻨﮥ ﺗﺤﻘﯿﻖ اﺧﺬ ﺷﺪ. ﺳﭙﺲ ﺑﺮاﺳﺎس ﺷﺮاﯾﻂ ﺗﺤﻘﯿﻖ و ﺷﻬﺮ ﻣﻮرد ﻣﻄﺎﻟﻌﻪ ﺑﻮﻣﯽ ﺳﺎزي ﺻﻮرت ﮔﺮﻓﺖ. ﯾﺎﻓﺘﻪ ﻫﺎي ﺗﺤﻘﯿﻖ ﻧﺸﺎن ﻣﯽ دﻫﺪ، ﺳﺮﻣﺎﯾﮥ اﺟﺘﻤﺎﻋﯽ ﺗﺄﺛﯿﺮ ﻣﻌﻨﺎ داري ﺑﺮ ﻗﺼﺪ اﺳﺘﻔﺎده از اﺑﺰار ﻣﺸﺎرﮐﺖ و ﻧﯿﺰ ﻣﺸﺎرﮐﺖ آﻧﻼﯾﻦ دارد. ﻋﻼوه ﺑﺮاﯾﻦ ﻧﺘﺎﯾﺞ ﺗﺤﻘﯿﻖ ﻧﺸﺎن ﻣﯽ دﻫﺪ ﮐﻪ اﻧﮕﯿﺰه ﻫﺎي ﻣﺸﺎرﮐﺖ ﺗﺄﺛﯿﺮ ﻣﻌﻨﺎ داري ﺑﺮ ﻗﺼﺪ اﺳﺘﻔﺎده از اﺑﺰار ﻣﺸﺎرﮐﺖ و ﻧﯿﺰ ﻣﺸﺎرﮐﺖ آﻧﻼﯾﻦ دارد. ﻫﻤﭽﻨﯿﻦ ﻗﺼﺪ اﺳﺘﻔﺎده از اﺑﺰار ﻣﺸﺎرﮐﺖ ﻧﯿﺰ ﺗﺄﺛﯿﺮ ﻣﻌﻨﺎ داري ﺑﺮ ﻣﺸﺎرﮐﺖ آﻧﻼﯾﻦ دارد.

urban public organizations have increasingly used advances in information and technology to open organizational and executive processes to external actors and to involve them in these processes.Instant access to technologies introduces different forms of participation in urban decision-making and helps to improve public service delivery. this research, an attempt has made to study and analyze the impact of social capital, participation motivations, and intention to use online participation tools on citizens' online participation in city of Rasht. The present study is applied in terms of purpose and descriptive-analytical method and the statistical population of this study includes residents of Rasht city in the winter of 1398. The sample size was considered 384 people using Cochran's formula. After determining the samples based on purposive sampling, a research questionnaire was distributed among the samples to collect information. , social capital questionnaires, participation motivations, intention to use online participation tools and online participation were used to measure the research variables. Indicators of research questionnaires obtained from related studies and research background; it was localized based on the research conditions and the studied city. Data analysis was performed using SPSS and Lisrel using descriptive statistics and equation . Findings showed that social capital has a significant effect on the intention to use online and online participation tools. In addition, the research results showed that participation motivations have a effect on the intention to use online and online participation . The intention to use online participation tools also has a significant impact on online participation.