ظرفيت هاي غرب استان مازندران براي توسعه پايدار گردشگري كشاورزي

Western Capacities of Mazandaran Province for Sustainable Development of Agri- tourism

پژوهش حاضر با هدف شناسايي ظرفيت هاي غرب استان مازندران براي توسعه پايدار گردشگري كشاورزي به صورت آميخته انجام گرفت.جامعه بخش كيفي، كارشناسان حوزه گردشگري كشاورزي بودند كه به صورت هدفمند انتخاب و از طريق مصاحبه نيمه ساختارمند با 20 نفر از آنها اطلاعات گردآوري شد كه بر اساس دو مرحله كدگذاري باز و محوري نظريه بنياني با استفاده از نرم‌افزار Maxqdawin12 تعداد 87 گويه‌ استخراج گرديد كه در شش بعد چشم‌اندازهاي طبيعي، چشم‌اندازهاي انسان‌ساخت، ظرفيت‌هاي گردشگرپذيري، امكانات اقامتي و تفريحي، آثار تاريخي-فرهنگي و امكانات زيرساختي دسته‌بندي شدند. جامعه آماري بخش كمي تعداد 69 نفر از دهياران روستاهاي غرب استان مازندران بودندكه به روش چند مرحله‌اي انتخاب شدند. به منظور تحليل داده‌هاي بخش كمي از آماره‌هاي ميانگين، انحراف معيار، آزمون رتبه‌اي فريدمن، تحليل واريانس يك طرفه (ANOVA)و آزمون توكي استفاده شد. نتايج نشان داد چشم‌اندازهاي طبيعي در مرتبه نخست، چشم‌اندازهاي انسان ساخت در رتبه دوم قرار دارند. اما امكانات زيرساختي در مرتبه آخر از لحاظ جاذبه‌ها قرار دارد. نتايج آزمون F و توكي نشان داد اختلاف معناداري بين سه شهرستان تنكابن، چالوس و رامسر از لحاظ فرصت‌هاي هم‌پيوند گردشگري كشاورزي درسطح خطاي 01/0 وجود دارد و شهرستان‌هاي مختلف از لحاظ فرصت‌ها و جاذبه‌ها با يكديگر تفاوت دارند.

Agri- tourism has been introduced as a factor in the direction of sustainable agricultural and Rural development. Studies show that this type of tourism in Iran is not developed. The first step in moving the economic cycle of tourism is to identify and introduce potential capabilities. This mixed Research aimed to identify the Western Capacities of Mazandaran Province for Sustainable Development of Agri- tourism. The population of the qualitative sector were experts in the field of agricultural tourism in various organizations who were purposefully selected and data was collected through semi structured interviews with 20 of them Based on the two stages of open and axial coding of the basic theory, 87 indicators were extracted using Maxqdawin12 software. Which were classified into six dimensions: natural landscapes, man-made landscapes, tourism capacities, accommodation and recreational facilities, historical-cultural monuments and infrastructure facilities. The statistical population of the quantitative section was 69 rural villagers in the west of Mazandaran province who were selected by multi-stage method. In order to analyze the quantitative data, mean, standard deviation, Friedman rank tests, Analysis of variance ANOVA and Tukey post hoc test were used using SPSSwin20 software. The results showed that natural landscapes are in the first place, manmade landscapes are in the second place. But infrastructure is the last resort in terms of capacities. In each dimension, the most important and weakest potentials of the region were identified. The results of F test and Tukey post hoc showed that there is a significant difference between the three cities of Tonekabon, Chalous and Ramsar in terms of capacities for interconnected Agri- tourism at the error level of 0.01 and different cities in terms of capacities differ from each other.The possibility of sustainable development of agri-tourism in western of mazandaran province to the capacities of this province, plans can be made in this regard. It is necessary for various organizations and relevant stakeholders to provide the necessary cooperation and participation in order to provide development and improvement of capacities based on research priorities.