ارائه الگوي مديريت راهبردي كسب و كار در آموزشگاه‌هاي فني‌وحرفه‌اي آزاد با استفاده از مدل‌سازي ساختاري-تفسيري

Providing a strategic business management model in private technical and vocational schools using interpretive structural modeling

ﻫﺪف اﯾﻦ ﭘﮋوﻫﺶ اراﯾﻪ اﻟﮕﻮي ﻣﺪﯾﺮﯾﺖ راﻫﺒﺮدي ﮐﺴﺐ و ﮐﺎر در آﻣﻮزﺷﮕﺎهﻫﺎي ﻓﻨﯽوﺣﺮﻓﻪاي آزاد ﺑﻮد. روش ﺗﺤﻘﯿﻖ در اﯾﻦ ﭘﮋوﻫﺶ اﮐﺘﺸﺎﻓﯽ و از ﻣﻨﻈﺮ ﻫﺪف، ﮐﺎرﺑﺮدي اﺳﺖ. ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﺑﺎ روﯾﮑﺮد آﻣﯿﺨﺘﻪ )ﮐﻤﯽ و ﮐﯿﻔﯽ( اﻧﺠﺎم ﺷﺪه اﺳﺖ. دادهﻫﺎي ﻣﻮرد ﻧﯿﺎز از ﻃﺮﯾﻖ ﻣﻄﺎﻟﻌﺎت ﮐﺘﺎﺑﺨﺎﻧﻪاي، اﻧﺠﺎم ﻣﺼﺎﺣﺒﻪ و ﺗﻮزﯾﻊ ﭘﺮﺳﺸﻨﺎﻣﻪ ﮔﺮدآوري ﺷﺪﻧﺪ. ﺗﯿﻢ ﻣﺼﺎﺣﺒﻪﺷﻮﻧﺪه ﺷﺎﻣﻞ ﻣﺪﯾﺮان و ﮐﺎرﺷﻨﺎﺳﺎن ﺧﺒﺮه اداره ﮐﻞ آﻣﻮزش ﻓﻨﯽوﺣﺮﻓﻪاي و ﻣﺪﯾﺮان و ﻣﺮﺑﯿﺎن آﻣﻮزﺷﮕﺎهﻫﺎي ﻓﻨﯽوﺣﺮﻓﻪاي آزاد اﺳﺘﺎن ﮔﻠﺴﺘﺎن و ﻧﯿﺰ ﺧﺒﺮﮔﺎن ﻧﻈﺮي ﺷﺎﻣﻞ اﺳﺎﺗﯿﺪ داﻧﺸﮕﺎﻫﯽ در ﺣﻮزهﻫﺎي ﻣﺮﺗﺒﻂ ﺑﻮدﻧﺪ. ﺗﻌﺪاد ﺧﺒﺮﮔﺎن ﺑﺮاﺳﺎس رﺳﯿﺪن ﺑﻪ اﺷﺒﺎع ﻧﻈﺮي 25 ﻧﻔﺮ ﺑﻮد. از ﻃﺮﯾﻖ ﺗﺤﻠﯿﻞ ﻣﺤﺘﻮاي ﮐﯿﻔﯽ، 12 ﻣﺆﻟﻔﻪ و 73 ﺷﺎﺧﺺ ﺷﻨﺎﺳﺎﯾﯽ ﮔﺮدﯾﺪﻧﺪ ﮐﻪ ﺑﺎ اﺳﺘﻔﺎده از ﺗﮑﻨﯿﮏ ﻣﺪلﺳﺎزي ﺳﺎﺧﺘﺎري-ﺗﻔﺴﯿﺮي ﺳﻄﺢﺑﻨﺪي ﺷﺪﻧﺪ. ﻃﺒﻖ ﯾﺎﻓﺘﻪﻫﺎي اﯾﻦ ﺑﺨﺶ ﻧﮕﺮش ﺳﺎزﻣﺎﻧﯽ و ﻣﻬﺎرتﻫﺎي ﻣﺪﯾﺮﯾﺘﯽ در ﺳﻄﺢ ﻫﻔﺘﻢ ﮐﻪ ﭘﺎﯾﯿﻦ ﺗﺮﯾﻦ ﺳﻄﺢ ﻣﺪل اﺳﺖ ﻗﺮار دارد. در ﺳﻄﺢ ﺷﺸﻢ ﻋﺎﻣﻞ ﺧﻼﻗﯿﺖ و ﻧﻮآوري، در ﺳﻄﺢ ﭘﻨﺠﻢ اﻣﮑﺎﻧﺎت و ﺗﺎب آوري، در ﺳﻄﺢ ﭼﻬﺎرم، ﺷﻬﺮﯾﻪ و ﻫﺰﯾﻨﻪ و ﺗﺒﻠﯿﻐﺎت و ﺑﺎزارﯾﺎﺑﯽ، در ﺳﻄﺢ ﺳﻮم ارزش ﮐﺎرآﻣﻮز، در ﺳﻄﺢ دوم ﺗﻮﺳﻌﻪ ﻣﻨﺎﺑﻊ اﻧﺴﺎﻧﯽ و در ﻧﻬﺎﯾﺖ در ﺑﺎﻻﺗﺮﯾﻦ ﺳﻄﺢ ﮐﺎراﯾﯽ، ﮐﯿﻔﯿﺖ و ﺷﺎﯾﺴﺘﮕﯽ ﻗﺮار دارﻧﺪ. ﺑﺮ اﺳﺎس ﯾﺎﻓﺘﻪﻫﺎي ﭘﮋوﻫﺶ ﭘﯿﺸﻨﻬﺎد ﻣﯽﮔﺮدد ﻣﻮﺳﺴﺎت آﻣﻮزش ﻓﻨﯽوﺣﺮﻓﻪاي از اﺳﺘﺎﻧﺪاردﻫﺎي ﺑﯿﻦاﻟﻤﻠﻠﯽ ﮐﯿﻔﯿﺖ ﺧﺪﻣﺎت و اﻟﮕﻮﻫﺎي ﻣﻮﺟﻮد در اﯾﻦ زﻣﯿﻨﻪ ﺑﺮاي ﺑﻬﺒﻮد ﮐﯿﻔﯿﺖ ﺧﺪﻣﺎت ﻣﻮﺳﺴﻪ ﺗﺤﺖ ﻧﻈﺎرت ﺧﻮد اﺳﺘﻔﺎده ﻧﻤﺎﯾﻨﺪ.

The purpose of this study was to provide a strategic business management model in private technical and vocational schools using interpretive structural modeling. The research method in this research is exploratory and applied in terms of purpose. The present study was conducted with a mixed approach. The required data were collected through library studies, interviews and distribution of questionnaires. The interviewees team included managers and experts of the Technical and Vocational Education Organization and managers and instructors of private technical and vocational schools in Golestan province, as well as theoretical experts including university professors in related fields. The number of experts was 25 based on theoretical saturation. Through qualitative content analysis, 12 components and 73 indicators were identified which were graded using interpretive structural modeling technique. According to the findings of this section, organizational attitude and management skills are at the seventh level, which is the lowest level of the model. The factor of creativity and innovation is at the sixth level, facilities and resilience at the fifth level, tuition and cost, advertising and marketing at the fourth level, apprentice value at the third level, human resource development at the second level, and finally efficiency, quality and competencies at the highest. Based on the research findings, it is suggested that technical and vocational education institutions use international service quality standards and existing models in this field to improve the quality of services of the institution under their supervision.