بررسي عوامل ورزش‌هاي بومي محلي در توسعه گردشگري ورزشي(مطالعه موردي: استان يزد)

Investigating the factors of local indigenous sports in the development of sports tourism (Case study: Yazd province)

ﯾﮑﯽ از راﻫﺒﺮدﻫﺎﯾﯽ ﮐﻪ اﺧﯿﺮاً در اﻏﻠﺐ ﮐﺸﻮرﻫﺎي ﺟﻬﺎن ﻣﻮرد ﺗﻮﺟﻪ ﻗﺮارﮔﺮﻓﺘﻪ، ﻣﺪﯾﺮﯾﺖ و ﺑﺮﻧﺎﻣﻪرﯾﺰي ﺑﺮاي ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي در ﻣﻨﺎﻃﻖ داراي ﭘﺘﺎﻧﺴﯿﻞ ﻫﺎي ﻻزم ﺑﺮاي ﮔﺴﺘﺮش اﯾﻦ ﺻﻨﻌﺖ اﺳﺖ. ﺟﺎﻣﻌﻪ آﻣﺎري ﭘﮋوﻫﺶ را ﮐﺎرﺷﻨﺎﺳﺎن ورزﺷﯽ، ﮐﺎرﺷﻨﺎﺳﺎن ﺑﺨﺶ ﮔﺮدﺷﮕﺮي، اﺳﺎﺗﯿﺪ داﻧﺸﮕﺎه در ﺳﻄﺢ ﺷﻬﺮ ﯾﺰد ﺗﺸﮑﯿﻞ دادﻧﺪ ﮐﻪ ﺗﻌﺪاد 320 ﻧﻔﺮ ﺑﻮدﻧﺪ و ﺣﺠﻢ ﻧﻤﻮﻧﻪ ﻣﻮردﺑﺮرﺳﯽ ﻃﺒﻖ ﺟﺪول ﻣﻮرﮔﺎن 175 ﻧﻔﺮ ﺑﻪ دﺳﺖ آﻣﺪ. ﻧﺘﺎﯾﺞ ﺣﺎﺻﻞ از آزﻣﻮن ﺗﯽ ﺗﮏ ﻧﻤﻮﻧﻪاي ﻧﺸﺎن داد ﮐﻪ ﻋﻮاﻣﻞ ﮔﺴﺘﺮش ورزشﻫﺎي ﺑﻮﻣﯽ و ﻣﺤﻠﯽ، ﺑﺮﮔﺰاري ﻣﺴﺎﺑﻘﺎت ورزشﻫﺎي ﺑﻮﻣﯽ و ﻣﺤﻠﯽ، ﺑﺮﮔﺰاري ﺟﺸﻨﻮارهﻫﺎي ورزشﻫﺎي ﺑﻮﻣﯽ و ﻣﺤﻠﯽ، ﺗﻮﺳﻌﻪ زﯾﺮﺳﺎﺧﺖﻫﺎ در ارﺗﺒﺎط ورزشﻫﺎي ﺑﻮﻣﯽ و ﻣﺤﻠﯽ، ﺗﻮﺳﻌﻪ زﯾﺮﺳﺎﺧﺖﻫﺎي اﻣﺎﮐﻦ اﻗﺎﻣﺘﯽ و ﺣﻤﻞوﻧﻘﻞ ﻋﻤﻮﻣﯽ در ارﺗﺒﺎط ﺑﺎ ورزشﻫﺎي ﺑﻮﻣﯽ و ﻣﺤﻠﯽ و ﺑﺮﮔﺰاري ﻫﻤﺎﯾﺶﻫﺎي ﻋﻠﻤﯽ در ارﺗﺒﺎط ﺑﺎ ورزشﻫﺎي ﺑﻮﻣﯽ و ﻣﺤﻠﯽ در ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ورزﺷﯽ در اﺳﺘﺎن ﯾﺰد ﺗﺄﺛﯿﺮﮔﺬار ﻫﺴﺘﻨﺪ. ﻫﻤﭽﻨﯿﻦ ﻧﺘﺎﯾﺞ آزﻣﻮن ﻓﺮﯾﺪﻣﻦ ﻧﺸﺎن داد ﮐﻪ ﻋﺎﻣﻞ ﺑﺮﮔﺰاري ﻣﺴﺎﺑﻘﺎت ورزشﻫﺎي ﺑﻮﻣﯽ و ﻣﺤﻠﯽ داراي ﺑﯿﺸﺘﺮﯾﻦ اوﻟﻮﯾﺖ )4/76( و ﻋﺎﻣﻞ ﺑﺮﮔﺰاري ﻫﻤﺎﯾﺶﻫﺎي ﻋﻠﻤﯽ در ارﺗﺒﺎط ﺑﺎ ورزشﻫﺎي ﺑﻮﻣﯽ و ﻣﺤﻠﯽ داراي ﮐﻤﺘﺮﯾﻦ اوﻟﻮﯾﺖ )4/12( ﺑﻮد؛ ﺑﻨﺎﺑﺮاﯾﻦ ﻣﯽﺗﻮان ﻧﺘﯿﺠﻪ ﮔﺮﻓﺖ ﮐﻪ ﻋﻮاﻣﻞ ورزشﻫﺎي ﺑﻮﻣﯽ ﻣﺤﻠﯽ ﺑﺮ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮي ورزﺷﯽ اﺳﺘﺎن ﯾﺰد ﻣﺆﺛﺮ اﺳﺖ.

One of the strategies that has been considered recently in most countries of the world is management and planning for tourism development in areas with the necessary potential for the development of this industry. . The statistical population of the study consisted of sports experts, tourism experts, university professors in Yazd, which was 320 people and the sample size according to Morgan table was 175 people. The results of the sample t-test showed that the factors of development of indigenous and local sports, holding local and indigenous sports competitions, holding indigenous and local sports festivals, developing infrastructure in relation to indigenous and local sports, developing infrastructure of accommodation and public transportation in relation to Indigenous and local sports and holding scientific conferences related to indigenous and local sports are effective in the development of sports tourism in Yazd province. Also, the results of Friedman test showed that the factor of holding indigenous and local sports competitions had the highest priority (4.76) and the factor of holding scientific conferences related to indigenous and local sports had the lowest priority (4.12); Therefore, it can be concluded that local indigenous sports factors are effective on the development of sports tourism in Yazd province.