بررسي مانايي ساختار نمايشگاه بين‌المللي كتاب تهران با استفاده از مدل سيستم‌هاي مانا

Investigating the viability of the structure of Tehran International Book Fair using Viable Systems Model

هدف هدف مقاله حاضر شناسايي ظرفيت مانايي نمايشگاه بين المللي كتاب تهران با استفاده از مدل سيستم هاي مانا است. روش به منظور دستيابي به اين هدف با تلفيق مراحل مختلفي از سه نوع متداول اين روش شناسي به تعريف هويت و اهداف و محيط نمايشگاه به منزله يك سيستم پرداخته سپس با تبيين فرايند تبديل و از هم گشودن پيچيدگي هاي سيستم دو مدل تكتولوژيكي و مشتري-تامين كننده ارايه شد و در نهايت با شناسايي زيرسيستم هاي پنج گانه مدل سيستم هاي مانا در ساختار فعلي نمايشگاه به بررسي نواقص موجود پرداخته شد. در نهايت نقص هاي ساختار فعلي جهت دستيابي به مانايي كه رفع آنها نمايشگاه را براي مواجهه با چالش هاي محيطي و رسيدن به مانايي كمك مي كند، مشخص شد. يافته ها نمايشگاه بين المللي كتاب تهران به منظور دستيابي به مانايي نيازمند رفع نواقص موجود در ساختار و ايجاد ساختار متناسب با مدل سيستم هاي مانا است تا بتواند با وجود تغييرات محيطي، به عنوان يك موجوديت مستقل در طول زمان به مانايي و بقا دست يابد. اصالت اثر به نظر مي رسد اين پژوهش براي نخستين بار ساختار نمايشگاه بين المللي كتاب تهران را از منظر مانايي مورد بررسي و سنجش قرار داده است. نتايج اين پژوهش مي تواند به منظور هماهنگي، برنامه ريزي، سازماندهي و كنترل مورد بهره برداري مديران نمايشگاه قرار گيرد.

Objective: The purpose of this article is to identify the survival capacity of Tehran International Book Fair using the Mana systems model. Methodology: In order to achieve this goal by combining different stages of the three common types of this methodology to define identity and goals &the environment as a system, then by explaining the conversion process and unraveling the complexities of the system, two technological and customer-supplier models were presented. Finally, by identifying the five subsystems of the Viable Systems Model in the current structure of the book fair, the existing defects were identified. Finally, the defects in the current structure were identified, which by eliminating them, the book fair is prepared to face environmental challenges and achieve viability. Findings: Lack of subsystem four and its communication channels, incomplete function of subsystem three *, lack of communication channel between subsystem three and three *, overlap between the function of operating units of subsystem one, lack of some essential components in subsystem two, divide the function of subsystem three between the deputy and the executive deputy and break the communication channels, cross-sectional activities of subsystems and lack of information and communication systems within the organization was the most important shortcomings identified in the system of Tehran International Book Fair. Conclusion: According to the findings of this study, in order to achieve viability, Tehran International Book Fair needs to eliminate the existing defects in the structure and create a structure appropriate to the Viable Systems Model so that despite environmental changes, as an independent entity over time to achieve viability. Originality: It seams this study has evaluated the structure of Tehran International Book Fair from the perspective of viability for the first time. The results of this research can be used by exhibition managers for coordination, planning, organization and control.