پديد آورندگان :
Reza ،Pishghadam Department of English Language - Ferdowsi University of Mashhad - Mashhad, Iran , Ali ،Derakhshan Department of English Language and Literature - Golestan University - Gorgan, Iran , Shima ،Ebrahimi Department of Persian Language and Literature - Ferdowsi University of Mashhad - Mashhad, Iran
كليدواژه :
devaluation , cultuling analysis , conceptual model , emotioncy , cultural model , SPEAKING model
چكيده لاتين :
Based on multifarious levels of social status, education, and
occupation, people have certain values which construct and
reconstruct their identity. In the Iranian culture, “Devaluation”
means blemishing these values that make people ignore
individuals’ values and virtues through certain linguistic
expressions. Studying these expressions, one can achieve its
dominant culture in Iranian society. Therefore, the current research
is an attempt to study Devaluation Cultuling (culture+language) in
light of the conceptual model of cultuling analysis. By integrating
the components of Hymes’s ( ) SPEAKING model, emotioncy
model and cultural models, the conceptual model of cultuling
analysis is the most comprehensive model for studying cultulings of
the Persian language. Studying linguistic structures and
expressions containing devaluation cultuling and interviewing
individuals, the authors found that devaluation cultuling is
commonly used in Iranian culture with high frequency, and
individuals have negative feelings toward this cultuling. Iranians
employ devaluation cultuling for various purposes such as
destructing and belittling others’ achievements, insulting,
questioning the culture of community members, flattering and
hiding their weaknesses. Findings demonstrated that this cultuling
could represent cultural models of indirectness, high context, low
trust, and holistic thinking of Iranians. Informing people about
devaluation cultuling enables us to modify and change this
defective cultural gene.
