كليدواژه :
ﺗﺤﻠﯿﻞ راﻫﺒﺮدي , QSPM , ﺑﺎزآﻓﺮﯾﻨﯽ و ﺑﺎﻓﺖ ﺗﺎرﯾﺨﯽ , ﺷﯿﺮاز
چكيده فارسي :
در ﺷﻬﺮ ﺷﯿﺮاز ﺗﺎﮐﻨﻮن ﭘﮋوﻫﺶ ﻫﺎي ﻣﺨﺘﻠﻔﯽ راﺟﻊ ﺑﻪ ﺑﺎﻓﺖ ﺗﺎرﯾﺨﯽ ﺻﻮرت ﮔﺮﻓﺘﻪ اﺳﺖ؛ اﻣﺎ ﻧﮑﺘﮥ اﺳﺎﺳﯽ، ﻧﺒﻮد ﻧﮕﺎه راﻫﺒﺮدي و ﭼﺸﻢ اﻧﺪاز روﺷﻦ ﺑﺮاي ﺗﺪاوم ﺑﺎزآﻓﺮﯾﻨﯽ ﭘﺎﯾﺪار ﺑﺎﻓﺖ ﺑﻮده اﺳﺖ. ﺑﺮ اﯾﻦ اﺳﺎس، در اﯾﻦ ﻣﻘﺎﻟﻪ، ﺑﺎ اﺳﺘﻔﺎده از ﺗﮑﻨﯿﮏ راﻫﺒﺮدي ﺳﻮات )SWOT( ﺗﻼش ﺷﺪه اﺳﺖ ﺗﺎ ﺑﻪ اﯾﻦ ﺳﺆال ﮐﻠﯿﺪي ﭘﺎﺳﺦ داده ﺷﻮد ﮐﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻧﻘﺎط ﺿﻌﻒ، ﻗﻮت، ﻓﺮﺻﺖ و ﺗﻬﺪﯾﺪ ﺑﺎﻓﺖ ﺗﺎرﯾﺨﯽ ﺷﯿﺮاز، ﻣﻨﺎﺳﺐ ﺗﺮﯾﻦ راﻫﺒﺮد ﺟﻬﺖ ﺑﺎزآﻓﺮﯾﻨﯽ اﯾﻦ ﺑﺎﻓﺖ ﮐﺪام اﺳﺖ؟ ﺑﺮاي ﺗﻌﯿﯿﻦ اوﻟﻮﯾﺖ راﻫﺒﺮدﻫﺎ از ﻣﺎﺗﺮﯾﺲ ﮐﻤﯽ ﺑﺮﻧﺎﻣﻪ رﯾﺰي راﻫﺒﺮدي )QSPM( اﺳﺘﻔﺎده ﺷﺪ. اﯾﻦ ﭘﮋوﻫﺶ از ﻟﺤﺎظ ﻫﺪف ﮐﺎرﺑﺮدي و روش آن، ﺗﻮﺻﯿﻔﯽ-ﺗﺤﻠﯿﻠﯽ ﻣﯽ ﺑﺎﺷﺪ و ﺑﺮاي ﺟﻤﻊ آوري اﻃﻼﻋﺎت و داده ﻫﺎي ﻣﻮردﻧﯿﺎز، از ﺑﺮرﺳﯽ ﻫﺎي اﺳﻨﺎدي و ﻫﻤﭽﻨﯿﻦ، ﻣﻄﺎﻟﻌﺎت ﻣﯿﺪاﻧﯽ ﭘﺮﺳﺸﻨﺎﻣﻪ و ﻣﺼﺎﺣﺒﻪ ﺑﺎ ﮐﺎرﺷﻨﺎﺳﺎن ﻣﺮﺑﻮﻃﻪ اﺳﺘﻔﺎده ﺷﺪه اﺳﺖ. ﯾﺎﻓﺘﻪ ﻫﺎي ﭘﮋوﻫﺶ ﻧﺸﺎن ﻣﯽ دﻫﺪ ﮐﻪ وﺿﻌﯿﺖ ﺑﺎﻓﺖ ﺗﺎرﯾﺨﯽ ﺷﻬﺮ ﺷﯿﺮاز در ﻣﯿﺎن ﭼﻬﺎر ﺣﺎﻟﺖ ﺗﻬﺎﺟﻤﯽ، ﺗﺪاﻓﻌﯽ، ﻣﺤﺎﻓﻈﻪ ﮐﺎراﻧﻪ و رﻗﺎﺑﺘﯽ ﻣﺪل SWOT در ﺣﺎﻟﺖ رﻗﺎﺑﺘﯽ ﻗﺮار دارد، ﯾﻌﻨﯽ ﺑﺎﯾﺪ راﻫﺒﺮدﻫﺎﯾﯽ ﺗﺪوﯾﻦ ﮐﺮد ﺗـﺎ از ﻃﺮﯾﻖ ﻧﻘـﺎط ﻗﻮت، از ﺗﻬﺪﯾﺪﻫﺎي ﭘﯿﺶ رو، دوري ﮐﻨﺪ. ﺑﻨﺎﺑﺮاﯾﻦ، راﻫﺒﺮد رﻗﺎﺑﺘﯽ، اﺳﺘﺮاﺗﮋي ﭘﯿﺸﻨﻬﺎدي ﺟﻬﺖ ﺑﺎزآﻓﺮﯾﻨﯽ ﺑﺎﻓﺖ ﺗﺎرﯾﺨﯽ ﺷﻬﺮ ﺷﯿﺮاز ﻣﯽ ﺑﺎﺷﺪ. ﺑﻌﻼوه، در اوﻟﻮﯾﺖ ﺑﻨﺪي ﮐﻪ ﺑﺎ اﺳﺘﻔﺎده از ﻣﺎﺗﺮﯾﺲ ﺑﺮﻧﺎﻣﻪ رﯾﺰي ﮐﻤﯽ )QSPM( ﺻﻮرت ﮔﺮﻓﺘﻪ اﺳﺖ، از ﺑﯿﻦ راﻫﺒﺮدﻫﺎي ﺗﺪوﯾﻦ ﺷﺪه، ﺑﺎﻻﺗﺮﯾﻦ ﺟﺬاﺑﯿﺖ ﻣﺮﺑﻮط ﺑﻪ »ﺗﻮﺟﻪ ﺑﯿﺸﺘﺮ ﺑﻪ ارزش ﻫﺎي ﻋﻤﻠﮑﺮدي ﺑﺎﻓﺖ ﺑﻌﻨﻮان ﺑﺨﺶ ﻣﻬﻤﯽ از ﻣﺮﮐﺰ اﺻﻠﯽ ﺷﻬﺮ ﺷﯿﺮاز و اﺳﺘﺤﮑﺎم ﺑﺨﺸﯿﺪن اﺑﻨﯿﻪ در ﻣﻘﺎﺑﻞ ﺳﻮاﻧﺢ ﻃﺒﯿﻌﯽ« و »ارﺗﻘﺎء ﻧﻘﺶ ﻋﻨﺎﺻﺮ ارزﺷﻤﻨﺪ ﺗﺎرﯾﺨﯽ- ﻓﺮﻫﻨﮕﯽ و ﻣﺬﻫﺒﯽ و ﺷﻔﺎﻓﯿﺖ و ﭘﺎﯾﺪاري ﺳﯿﺎﺳﺖ ﻫﺎ و ﺑﺮﻧﺎﻣﻪ ﻫﺎي ﻣﺪﯾﺮﯾﺖ ﺷﻬﺮي و ﺑﺎزﺳﺎزي ﻣﻨﻄﻘﻪ« اﺳﺖ. ﻫﻤﭽﻨﯿﻦ، ﭘﺎﯾﯿﻦ ﺗﺮﯾﻦ ﺟﺬاﺑﯿﺖ ﻣﺮﺑﻮط ﺑﻪ راﻫﺒﺮد »اﻓﺰاﯾﺶ ﺗﻮﺟﻪ ﻣﺪﯾﺮﯾﺖ ﺷﻬﺮي ﺑﻪ ﺟﻨﺒﻪ ﻫﺎي زﯾﺴﺖ ﻣﺤﯿﻄﯽ و ﺗﺎرﯾﺨﯽ–ﻓﺮﻫﻨﮕﯽ و ﺑﺎزﺳﺎزي ﺑﺎﻓﺖ ﻫﺎي ﺗﺎرﯾﺨﯽ و ﻣﺮﻣﺖ آن« ﻣﯽ ﺑﺎﺷﺪ.
چكيده لاتين :
In the city of Shiraz, there has been a lot of research on the historical pattern, but the key point has been the lack of strategic and clear vision for the continuation of historical pattern sustainable regeneration. Accordingly, in this paper, using the SWOT Strategic Technique, it has been attempted to answer the key question that considering the weaknesses, strengths, opportunities, and threats of Shiraz historical pattern, what is the most appropriate strategy to regenerate this pattern? Strategic Quantitative Matrix (QSPM) was used to prioritize strategies. This research is applied research in terms of purpose and its methodology is descriptive-analytic. Documentary surveys, as well as field studies of questionnaires and interviews with relevant experts, were used to collect the required data. The findings show that the status of Shiraz's historical pattern is in a competitive state among the four aggressive, defensive, conservative and competitive states of the SWOT model, which means, strategies must be formulated to avoid the upcoming threats through the strengths. Therefore,the competitive strategy is a suggested strategy for regenerating the historical pattern of Shiraz. In addition, in the prioritization using Quantitative Planning Matrix (QSPM), among the formulated strategies, the highest attractiveness was related to “paying more attention to the functional values of the pattern as an important part of the main city center of Shiraz and strengthening the buildings against natural disasters” and “Promoting the Role of Historic-Cultural and Religious Valuable Elements and Transparency and Sustainability of Urban Management Policies and Programs and reconstruction of the Region”
